Isobar today announced the addition of Australian digital experience agency With Collective to its stable, leading to the creation of Isobar Australia Group.
The move takes place eight months after Dentsu Aegis Network acquired With Collective last year. Isobar Australia Group is now made up of Isobar, With Collective and creative agency Soap, which Dentsu purchased in February 2015.
With Collective’s creative, data and CRM capabilities will be aligned to Isobar’s global network and digital offering. Both brands currently work together on several client projects. With Collective’s 75-strong team is based in Sydney, with plans to expand into Melbourne and Auckland later this year.
Isobar Australia Group will seek to lead digital transformation efforts for clients, alongside digital services including marketing, content, e-commerce, design and consultancy. Konrad Spilva, CEO of Isobar ANZ Group, will lead the new group.
“The addition of With Collective to the Isobar Australia Group bolsters our strong digital agency offering and enhances our skills in the digital consultancy space,” Spilva said. “Ultimately, we want to help our clients create better experiences for their customers, and With Collective is central to helping us meet that goal.”
Justin Hind, co-founder and CEO of With Collective Linked by Isobar said: “It was obvious upon joining Dentsu Aegis Network that we have a strong digital and values alignment with Isobar, along with a strong sense of entrepreneurship.”