Staff Reporters
Mar 24, 2021

Where are gen Z and millennials sourcing Covid information?

TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.

Where are gen Z and millennials sourcing Covid information?

See full-size chart

Source: Social media & Covid-19, a global study of digital crisis interaction among Gen Z and Millennials. The study was conducted by Wunderman Thompson, University of Melbourne and Pollfish, in collaboration with World Health Organisation. The survey covers 23,500 respondents aged 18 to 40 in 24 countries who were reached via their mobile devices between late October 2020 and early January 2021.

More from this source:

  • Young people are overwhelmed by Covid-19 information, and more than half (52%) have stopped paying attention to pandemic-related news.
  • Trust is also a concern: 59.3% feel the media is not telling them everything, while 57.1% feel that their government is not giving the full picture on the pandemic.
  • Awareness of false news is high—59.1% of respondents were very aware that Covid-19 information on social media and messaging platforms could be false.
  • However, despite the fact respondents said they check the validity of content they share (40.8% of respondents said they make sure that information is correct "all of the time" before sharing), when asked how they react to information they know is false, only one-quarter (24.4%) report the content. The majority (35.1%) choose to ignore content that they find out to be false.
This article is filed under...
Top of the Charts: Key data at a glance

 

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

14 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

14 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

18 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.