UOB's 80th anniversary brand campaign

United Overseas Bank’s (UOB) has unveiled a new brand campaign as part of its 80th anniversary celebrations. Launched first in Singapore, it will be rolled out progressively in Malaysia, Indonesia, Thailand, China and Hong Kong in 2016. FutureBrand London led the research and strategy development while the creative execution was produced by advertising agency Bartle Bogle Hegarty with media buys managed by ZenithOptimedia.

by Gabey Goh

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