Sources suggest that this is the first time Globe has pitched its media since it was set up in the country.
Jeff Cressall, president of Mediabrands Asia-Pacific, said: “Globe Telecom is an important, longstanding partner of ours in the region, and we are delighted to be collaborating closely with it in the coming years.”
Jeff Cressall, president of Mediabrands Asia-Pacific, said: “Globe Telecom is an important, longstanding partner of ours in the region, and we are delighted to be collaborating closely with it in the coming years.”
The telecoms company is looking to grow its market share among youth and foreign workers and had asked agencies for a solution that would increase the affinity of the brand with these target groups. UM developed a campaign called ‘Share the love’ to help it win back the account.
Globe recently reported a 15 per cent drop in profits, citing higher costs in maintaining its operations and decreased consumer spending. The company said in a stock exchange filing that its consolidated net income dropped to 11.3 billion pesos (US$238 million) in 2008, from 13.3 billion pesos in 2007.
Globe provides a diversified set of fixed-line and mobile telecommunications services and is the official carrier of Apple’s iPhone in the Philippines market.
