Jessica Goodfellow
Mar 12, 2020

Twitter targets gender equal workforce by 2025

The new targets come as part of its ambition to become "the world’s most diverse and inclusive tech company".

Twitter targets gender equal workforce by 2025

Twitter has pledged to employ equal numbers of men and women by 2025. 

Currently, women make up 42.5% of its total workforce. 

Twitter's vice president of people experience and head of inclusion and diversity, Dalana Brand, revealed the fresh diversity targets in a blog post, as part of Twitter's roadmap to become "the world’s most diverse and inclusive tech company".

"Our efforts were informed by the appreciation that there is no other company whose product plays the role in the world that ours does," Brand said. "That means the stakes are incredibly high and we don’t have the luxury of time or incrementalism. We have a unique responsibility to be bold, move fast––and get this right."

The new targets include 42% representation of women in technical roles and 41% in leadership roles by 2025.

In the US, Twitter also wants to grow its proportion of underrepresented minorities—black, Latinx, Native American, Alaskan, Hawaiian/Pacific islanders or multiracial—from 14.8% of its workforce currently, to "at least one-quarter" by 2020.

The social network grew its representation of women, black and Latinx employees in 2019, with women making up nearly half (47.1%) of new hires at the social network in 2019, up 1.4 percentage points from 2018. A further 15.7% of new hires in the US were black or Latinx, up 3.4 percentage points from the previous year.




If you're interested in new ideas and strategies to promote diversity and inclusion, we will be hosting Campaign Leading Change 2020 Conference & Awards (formerly Women Leading Change) on May 28 at the Raffles Hotel in Singapore.


Related Articles

Just Published

45 minutes ago

Michael Roth: IPG leads the way on creativity and ...

Michael Roth, chairman and chief executive of Interpublic, on the 'open architecture' approach, sale rumours and why Interpublic is in a stronger position than ever.

56 minutes ago

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Krakowsky will take the helm effective January 1 and Roth will move into the executive chairman role

8 hours ago

The journey from #BoycottTanishq to #LoveTanishq

A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.

9 hours ago

Employee mental health: Why the industry needs to ...

Organisational leaders in Asia are still doubtful about the tangible returns of investing in employee mental health. A psychologist weighs in.