This campaign also seeks to highlight the rebranding of the “Malaysia-Year-End-Sale” to the “Malaysia Savings Sale”. The Malaysia Savings Sale will start from 29 November and last until 4 January.
Launched as a comprehensive campaign in three phases over two months, the push is targeted at Malaysia’s regional neighbours along with international tourists and residents. TM is hoping to increase traffic from neighbouring countries through this initiative.
Launched as a comprehensive campaign in three phases over two months, the push is targeted at Malaysia’s regional neighbours along with international tourists and residents. TM is hoping to increase traffic from neighbouring countries through this initiative.
Besides traditional media platforms like print, TV, radio and out-of-home, the campaign makes extensive use of niche platforms like bus backs, monorails, airport limos and in-flight flyers.
