As part of this partnership, air stewardesses on-board Jetstar Asia and Valuair flights starting from Singapore will give a live demonstration of the brand’s new range of products.
The activation, which will continue until September, is part of a recently launched campaign, which consists of a TVC, OOH, print and online. A website specifically targeted at Singaporean women has also been launched to support the campaign.
The activation, which will continue until September, is part of a recently launched campaign, which consists of a TVC, OOH, print and online. A website specifically targeted at Singaporean women has also been launched to support the campaign.
Tina Koh, brand manager of home personal care at Unilever Singapore, said that the brand hopes to create a unique and distinctive experience for consumers to interact with the new range of products.
“Jetstar offers a unique and captivating environment that allows us to reach out to the masses and educate consumers on the usage and benefits of post-wash haircare - and giving them a compelling reason to care more for their hair.”
Chong Phit Lian, CEO of Jetstar Asia and Valuair, argued that it is a win-win for Sunsilk and Jetstar passengers. “One need not miss new product launches now even while during air travel,” he commented.
The trial kits of the new products will also be handed out to all female passengers on-board.
