Spikes: MassiveMusic: Brands, bands and fans

SINGAPORE - Diederik van Middelkoop, MD and CD of MassiveMusic Shanghai, and Dand Archie Hamilton's, MD, SplitWorks Shanghai, 'massive' two-hour workshop lyrically titled 'Brands, bands and fans' illustrated how appropriately-chosen music builds brands, giving them personality and creating a sonic 'brandprint' that helps brands resonate with the consumer.

by Media Correspondent