Here are some of the key findings from the report which includes India, Indonesia, Malaysia, Singapore, Japan and dozens of other Asian countries between July 2010 and October 2010:
- The Asian market grew by 9 per cent in only 90 days, just under one billion impressions, driven by huge increases in smartphone impressions (+719 million impressions, 47 per cent growth).
- iPhone OS and Android gained +9.3 share points from July to October; however, they still significantly trail the market leading Nokia and Symbian OS, which collectively represent 41.2 per cent of impressions in the region.
- Nokia devices represent nine of the top 10 handsets, trailing only the Apple iPhone. The iPhone leads all of the Nokia devices by a significant margin, holding 8.2 per cent share.
- Nokia manufactured devices still maintain the majority of impressions in the region (57 per cent share).
- In India, smartphones did not show significant growth contrary to the rest of the Asia market. Overall mobile ad impressions outpaced Asia growth at 22 per cent, driven by 26 per cent increase of advanced phone impressions.
"Marketers' mobile advertising opportunities in the region continue to increase rapidly," said Robert Woolfrey, director of brand sales for APAC at InMobi.
"2010 trends in our network leave no doubt that brands now have a complimentary channel to TV to reach consumers, at scale, with a compelling creative experience. The smartphone revolution in the region will only enhance that trend in 2011," he added.
