Another first includes interactive touch-screens embedded in the glass facade of the store where shoppers can browse and buy music.
Shane Da Silva, SingTel’s vice president of consumer sales, said: “As the market leader, the new SingTel shop is a breakthrough in retail concept. This iconic store enables us to better meet the changing lifestyle needs of customers.”
“We believe we are setting an unprecedented standard across the entire retail industry for others to emulate,” he added.