SingTel unveils multimedia retail store

SINGAPORE - SingTel, Singapore's leading telecommunications firm, has unveiled a multimedia retail store to transform the way the telco interacts with consumers.

Its second-largest retail store boasts an intuitive and interactive lifestyle retail environment and is segmented to the various needs of customers for work, home and play.

Another first includes interactive touch-screens embedded in the glass facade of the store where shoppers can browse and buy music.

Shane Da Silva, SingTel’s vice president of consumer sales, said: “As the market leader, the new SingTel shop is a breakthrough in retail concept. This iconic store enables us to better meet the changing lifestyle needs of customers.”

“We believe we are setting an unprecedented standard across the entire retail industry for others to emulate,” he added.
| marketing , telecom