This is the finding of TrinityP3, Singapore’s new marketing management consultant, which have conducted an in-depth audit on environmental audit on the advertising and marketing sector.
“Companies claiming carbon neutrality should ensure they also include the impact of their marketing and advertising initiatives, which produce significant carbon emissions, to avoid any accusation of ‘greenwashing’” said Darren Woolley, managing director of TrinityP3.
“Companies claiming carbon neutrality should ensure they also include the impact of their marketing and advertising initiatives, which produce significant carbon emissions, to avoid any accusation of ‘greenwashing’” said Darren Woolley, managing director of TrinityP3.
TrinityP3 is currently in the process of setting a standard carbon footprint measurement of advertising. This would be the first measurement on the impact of advertisements in the world.
According to Woolley, the more the number of viewers who tune in to watch TV, the higher the carbon footprint.
“Think of the environmental damage being done when choosing to advertise in Singapore’s most popular show “Crime Busters” with a massive 12 tonnes of CO2 per hour produced by the advertising… So let’s ask ourselves when we turn on the TV next time “Are we helping solve a crime or committing one?”
