Emily Tan
Apr 7, 2017

Samsung underscores #dowhatyoucant brand strategy with new global ad for S8 Galaxy

Samsung's new spot for the launch of the S8 Galaxy is the latest part of the brand's strategy to build an iconic identity.

Samsung has been striving to establish itself as a beloved iconic brand for the past two years, Pio Schunker, senior vice president of mobile communications business at Samsung Electronics explained.

The campaign launching Samsung’s latest smartphone is more than a product launch to the brand, Schunker said. It’s a product launch within a brand point of view.

The first ad, The ostrich, is already nearing 10 million views on You...

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