Benjamin Li
Jan 7, 2014

Robert, Tan & Gao to handle Louis XIII cognac in China

SHANGHAI - Robert, Tan & Gao (RTG) adds French alcoholic beverage maker Remy Cointreau China to its luxury clientele. The agency will be the strategic branding and creative AOR for the company's flagship cognac brand Louis XIII.

Robert, Tan & Gao to handle Louis XIII cognac in China

Angelito Tan, founding partner of RTG, told Campaign Asia-Pacific that R3 referred this new business to the agency at the end of last year.

RTG will provide a wide range of consulting services for Louis XIII on business of public relations and campaign strategy development in China. Tan said that “China is Remy Cointreau’s biggest market globally, the company will be very active in 2014, and their first year-long ‘massive creative campaign’ will launch in Q1.”

Remy Cointreau China previously worked with a number of agencies in China, including Zenith PR for its public relations.

Each bottle of Louis XIII is more than a century old, Tan said, and with an average retail price tag of US$4,000 (RMB 24,000) in China, it’s the target for customers who are "fashionable and well-off ". Competing brands include Richard Hennessy.

“We are pleased to appoint RTG as our AOR, with whom we look forward to build a new journey for our brand and consumers,” said Mabel Wong McCormick, marketing director of Remy Cointreau Greater China.

The founding partners of RTG have past experience with spirits brands including Möet Hennessy. Other current RTG luxury clients include Ermenegildo Zegna, TAG Heuer and Zenith.

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