MPG's duties will cover over 20 countries in Europe, North America, Latin America and Asia-Pacific and will continue to be coordinated from Barcelona, home to Puig global headquarters, with a strong regional hub in Singapore to coordinate the Asia-Pacific business.
Selina Yeo, Puig's Asia-Pacific marketing director, said, “We are convinced MPG is the right partner for us in Asia-Pacific and are looking forward to leveraging the lessons and best practices learnt during our long-standing collaboration in the rest of the world to support our growth in this region”.
"We hope to replicate the success that we have had in partnering with them in other parts of the world. Asia-Pacific is witnessing exponential growth and we are looking forward to supporting Puig in exploiting the true potential of this challenging new market," said Vishnu Mohan, CEO of Havas Media in Asia-Pacific.
Puig, a family company founded in 1914 in Barcelona, is currently one of the leading global fragrance and cosmetics groups in the world, selling its products in more than 130 countries and working with Prada, Comme des Garçons, Adolfo Dominguez, celebrities like Antonio Banderas and Shakira and retail brand names Mango, Zara and Massimo Dutti, among others.
Puig charges MPG to enhance brand presence in Asia-Pacific
ASIA-PACIFIC - Spanish cosmetics and fragrance company Puig has partnered with MPG to expand its communications strategy, planning and buying into the Asia-Pacific region.
