A series of seven TVCs debuted this week to generate awareness, featuring foreign children telling stories and their dreams in Mandarin. All media platforms for the campaign, such as print work that poses trival questions, are designed to drive traffic to the online ‘Chinese Challenge’ competition.
Credits:
Project Speak Mandarin Campaign 2009
Client Promote Mandarin Council
Creative agency 10AM Communications
Executive creative director Lim Sau Hoong
Media agency Dentsu Media
Exposure Television, print, outdoor, radio, online
