Qlife — whose Chinese name, Xin Yi Dai, means ‘new healthy generation’ — marks PepsiCo’s entry into the health and wellness market and is aimed at consumers in their early 20s. The Back-dorm Boys and Alan Lou, a Taiwanese TV host and singer, appear in the inte-grated TV, print and in-store campaign.
“We aim to surprise consumers by dramatising the unexpectedly refreshing taste of Qlife,” said Jesse Lin, regional business director at DDB Guoan, PepsiCo’s non-carbonated beverage agency.
In one TVC, the two internet stars, who have appeared in Motorola and Pepsi adverts, drink Qlife, forcing one of the pair to throw his arms out, acciden-tally slapping a passer-by in the face.
