For the past two years, Mackenzie has been OMD International's director of digital strategy.
In his new role, Mackenzie will be tasked with providing focus to and enhancing the group's social media offering. He will be based in Singapore and will report to Lee Smith, CEO, platforms at OMG Asia-Pacific. Mackenzie’s new position sits within Annalect, Omnicom Media Group’s data-driven Marketing division, also headed by Smith.
According to OMG, the new post was formed to recognise social media's growing influence in Asia-Pacific. The region has the world's largest social network user base, with an audience of 777 million people and a share of 44.8 per cent of social network users worldwide expected by the end of this year.
"We have been chasing a very wide service offering for a while now," said Smith. "We are getting much better focused in the right areas (especially integrated strategy) and there is nobody better suited to lead the next phase than Jo Mack.”
