Media will be following all the action in a daily Olympics round-up featured in its email newsletters and on its new-look website at www.media.asia. We’ll be highlighting the key Olympics media and marketing news stories.
The final push to the Games has seen a slew of last-minute campaigns.
The final push to the Games has seen a slew of last-minute campaigns.
Coca-Cola has unveiled a Bluetooth initiative offering consumers downloadable mobile content in thousands locations in Beijing and Shanghai. And Johnson & Johnson has launched a web and experiential campaign around the theme of caring, though has curiously decided to illustrate this theme using a seven-foot terracotta warrior.
Meanwhile, research from Nielsen has found that Lenovo leads the way in terms of top-of-mind awareness among Olympic sponsors. The research firm asked 3,087 Chinese consumers to name the first Olympics sponsor that came to mind, with 24 per cent citing the computer brand. Coca-Cola came second on 19 per cent, then China Mobile (11 per cent), Yili (11 per cent) and adidas (two per cent). Coke, however, came top for overall consumer awareness.
From a media perspective, tonight’s opening ceremony is expected to be the most-watched TV event in Chinese history, with MindShare predicting an audience of 1.2 billion. And in the US, NBC Universal has announced it has brought in US$1 billion in ad sales.
From Monday, there will also be exclusive daily research from Carat available on the site, plus a table of brand performance according to the medals haul of the athletes they sponsor, produced in conjunction with brand rapport. And site visitors can vote in our gallery of Olympic ads to find the most-loved and the most-hated work from this year’s Games.
Meanwhile, research from Nielsen has found that Lenovo leads the way in terms of top-of-mind awareness among Olympic sponsors. The research firm asked 3,087 Chinese consumers to name the first Olympics sponsor that came to mind, with 24 per cent citing the computer brand. Coca-Cola came second on 19 per cent, then China Mobile (11 per cent), Yili (11 per cent) and adidas (two per cent). Coke, however, came top for overall consumer awareness.
From a media perspective, tonight’s opening ceremony is expected to be the most-watched TV event in Chinese history, with MindShare predicting an audience of 1.2 billion. And in the US, NBC Universal has announced it has brought in US$1 billion in ad sales.
From Monday, there will also be exclusive daily research from Carat available on the site, plus a table of brand performance according to the medals haul of the athletes they sponsor, produced in conjunction with brand rapport. And site visitors can vote in our gallery of Olympic ads to find the most-loved and the most-hated work from this year’s Games.
