Nielsen charts popularty of VOD in China, HK, Taiwan

Nielsen's Global Video-on-Demand Survey polled more than 30,000 online respondents in 61 countries to gauge sentiment about VOD viewing and advertising methods. The selected charts and captions below deliver some highlights for APAC as a whole, China, Hong Kong and Taiwan

by Staff Reporters | 04/18/2016

A total of 84 percent of Chinese respondents said that they watch VOD content, higher than the global average of 65 percent. Even within the Asia Pacific (AP) region where VOD viewing is most prevalent, China’s viewership is a full 10 percentage points above the AP average 74 percent.

A total of 84 percent of Chinese respondents said that they watch VOD content, higher than the global average of 65 percent. Even within the Asia Pacific (AP) region where VOD viewing is most prevalent, China’s viewership is a full 10 percentage points above the AP average 74 percent.