CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Kimberly-Clark APAC, Dairy Farm Regional, Wyeth Singapore Project | 81.3 | L.P.N Development Thailand | 79.3 | 228 |
| 2 | 2 | DDB | OPPO Singapore, PUB Singapore, LG Korea Project | 67.6 | 67.4 | 185 | |
| 3↑ | 4 | Wunderman Thompson | Beiersdorf healthcare brands, AirAsia India, Panasonic India Projects | 61.6 | Bayer OTC brands Global | 58.1 | 176 |
| 4↓ | 3 | Publicis | Beiersdorf Nivea Global, AXA Global, SC Virtual Bank Hong Kong Project | 55.4 | DS China | 54.2 | 199 |
| 5 | 5 | Digitas | Tencent China Project, Huawei China Project, Mercedes-Benz China Project | 38.3 | 38.3 | 93 | |
| 6↑ | 7 | Leo Burnett | Nivea China Project, Beiersdorf (Nivea) Thailand, P&G Pantene Australia Project | 35.1 | BMW Singapore | 34.3 | 153 |
| 7↓ | 6 | Dentsu | CitiPower, Powercor Australia, Charles Sturt University Australia, Patties Australia | 34.3 | Liby China | 31.2 | 275 |
| 8↑ | 10 | McCann Worldgroup | GSK pharmaceuticals Global, Netflix Japan, Coca-Cola China | 35.6 | Amway - Nutrilite China | 30.7 | 206 |
| 9↓ | 8 | BBDO | Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China | 26.3 | Fonterra Brands Australia | 24.5 | 42 |
| 10↓ | 9 | Saatchi & Saatchi | CITIC Credit Card China, Nivea India, Miwon Vietnam Project | 21.9 | Mondelez India | 21.8 | 69 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project | 84.5 | Kellogg's Australia | 81.4 | 258 |
| 2 | 2 | MediaCom | Hotels.com Japan, Home Aegis China, Chloe Search China | 40.5 | Skechers India | 37.6 | 105 |
| 3 | 3 | OMD | Australian Turf Club Australia, Nestle brands Hong Kong, Agoda Taiwan Project | 42.9 | Danone Waters China | 35.8 | 86 |
| 4 | 4 | Wavemaker | AXA Global, L'Oreal Philippines, China Mobile, IG Markets Australia, Chubb Insurance Thailand | 59.9 | Danone Early Life Nutrition China | 35.2 | 93 |
| 5 | 5 | Universal McCann | Optus Australia, Amway Japan, David Jones Australia | 30.6 | PPG Industries Inc. Australia | 28.8 | 57 |
| 6 | 6 | Spark Foundry | Danone Early Life Nutrition China, Danone Waters China, WOTIF Australia | 24.1 | CMC Markets Australia | 24.1 | 22 |
| 7 | 7 | denstu X | Oplus Mobitech India, Honda Cars, Oppo Mobiles India | 23.9 | Enesis Group - Soffell Thailand | 21.8 | 188 |
| 8 | 8 | Zenith | WeWork India, H&M Australia, Alt Balaji India, The Lux Group Australia Project | 23.6 | M1 Singapore | 21.6 | 31 |
| 9 | 9 | Charm Group | Volkswagen Group China, Chang Ba China | 12.5 | 12.5 | 3 | |
| 10 | 10 | Havas Media | TripAdvisor Australia, Pizza Hut Indonesia, Moen China | 19.5 | AXA Global | 10.2 | 65 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| McCann WorldGroup | GSK pharmaceuticals | Global |
| Publicis Groupe | GSK pharmaceuticals | Global |
| Wunderman Thompson | Beiersdorf healthcare brands | Global |
| Publicis | AXA | Global |
| Leo Burnett | Nivea Project | China |
| Saatchi & Saatchi | CITIC Credit Card | China |
| Digitas | Tencent Project | China |
| Digitas | Huawei Project | China |
| Channel T | Mondalez | Australia |
| AnalogFolk | Pernod Ricard | Australia |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Starcom | Ferrero | China |
| Starcom | Shanghai Disneyland | China |
| Mindshare | Ferrero | Global |
| Zenith | Beiersdorf Project | China |
| Mindshare | The Walt Disney Company | India |
| Mindshare | Brand's Suntory | Thailand |
| Havas Media | Visit California | China |
| MediaCom | Lion Nathan | New Zealand |
| Mindshare | General Insurance Council | India |
| Havas Media | PHISCO Project | Philippines |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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