Staff Reporters
Jan 9, 2020

New Business League: November 2019 report

While the media ranking sees no changes, six creative agencies (Wunderman Thompson, Publicis, Leo Burnett, Dentsu, BBDO and Saatchi & Saatchi) shift positions in R3's latest tally of APAC new business.

New Business League: November 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Kimberly-Clark APAC, Dairy Farm Regional, Wyeth Singapore Project 81.3 L.P.N Development Thailand 79.3 228
2 2 DDB OPPO Singapore, PUB Singapore, LG Korea Project 67.6   67.4 185
3 4 Wunderman Thompson Beiersdorf healthcare brands, AirAsia India, Panasonic India Projects 61.6 Bayer OTC brands Global 58.1 176
4 3 Publicis Beiersdorf Nivea Global, AXA Global, SC Virtual Bank Hong Kong Project 55.4 DS China 54.2 199
5 5 Digitas Tencent China Project, Huawei China Project, Mercedes-Benz China Project 38.3   38.3 93
6 7 Leo Burnett Nivea China Project, Beiersdorf (Nivea) Thailand, P&G Pantene Australia Project 35.1 BMW Singapore 34.3 153
7 6 Dentsu CitiPower, Powercor Australia, Charles Sturt University Australia, Patties Australia 34.3 Liby China 31.2 275
8 10 McCann Worldgroup GSK pharmaceuticals Global, Netflix Japan, Coca-Cola China 35.6 Amway - Nutrilite China 30.7 206
9 8 BBDO Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China 26.3 Fonterra Brands Australia 24.5 42
10 9 Saatchi & Saatchi CITIC Credit Card China, Nivea India, Miwon Vietnam Project 21.9 Mondelez India 21.8 69

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Mindshare Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project 84.5 Kellogg's Australia 81.4 258
2 2 MediaCom Hotels.com Japan, Home Aegis China, Chloe Search China 40.5 Skechers India 37.6 105
3 3 OMD Australian Turf Club Australia, Nestle brands Hong Kong, Agoda Taiwan Project 42.9 Danone Waters China 35.8 86
4 4 Wavemaker AXA Global, L'Oreal Philippines, China Mobile, IG Markets Australia, Chubb Insurance Thailand 59.9 Danone Early Life Nutrition China 35.2 93
5 5 Universal McCann Optus Australia, Amway Japan, David Jones Australia 30.6 PPG Industries Inc. Australia 28.8 57
6 6 Spark Foundry Danone Early Life Nutrition China, Danone Waters China, WOTIF Australia 24.1 CMC Markets Australia 24.1 22
7 7 denstu X Oplus Mobitech India, Honda Cars, Oppo Mobiles India 23.9 Enesis Group - Soffell Thailand 21.8 188
8 8 Zenith WeWork India, H&M Australia, Alt Balaji India, The Lux Group Australia Project 23.6 M1 Singapore 21.6 31
9 9 Charm Group Volkswagen Group China, Chang Ba China 12.5   12.5 3
10 10 Havas Media TripAdvisor Australia, Pizza Hut Indonesia, Moen China 19.5 AXA Global 10.2 65

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
McCann WorldGroup GSK pharmaceuticals Global
Publicis Groupe GSK pharmaceuticals Global
Wunderman Thompson Beiersdorf healthcare brands Global
Publicis AXA Global
Leo Burnett Nivea Project China
Saatchi & Saatchi CITIC Credit Card China
Digitas Tencent Project China
Digitas Huawei Project China
Channel T Mondalez Australia
AnalogFolk Pernod Ricard Australia

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Starcom Ferrero China
Starcom Shanghai Disneyland China
Mindshare Ferrero Global
Zenith Beiersdorf Project China
Mindshare The Walt Disney Company India
Mindshare Brand's Suntory Thailand
Havas Media Visit California China
MediaCom Lion Nathan New Zealand
Mindshare General Insurance Council India
Havas Media PHISCO Project Philippines

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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