Staff Reporters
May 2, 2019

New Business League: March 2019 report

Ogilvy, BBDO, TBWA, OMD, Spark Foundry and Dentsu X are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

New Business League: March 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Ogilvy Sumitomo Denko website Japan Project,Danone Japan Co - Bio Restage Japan Project,Uber India India Project, Pfizer China 28.8   27.3
2 1 BBDO Tennis Australia, Mercedes Benz China Retainer, Remy Martin China Project, Uniliver Sariwangi Indonesia Project 24.30   24.30
3 3 DDB Ninja Van Vietnam, Project X  India, Vodafone New Zealand, McDonalds (Hardcastle) India 18.23   18.23
4 4 Publicis Samsung SEA Singapore, Wyeth China Project, NIO China Project, HPB Singapore Integrated 17.30 DS China 16.12
5 5 Leo Burnett Audi - Aftersales/2nd hand China, WeBank China, CHIA HSIN CEMENT CORPORATION Taiwan Project, Uni-President-Orangeate China Project 13.58 Cadillac - CT6 China 13.13
6= - Dentsu Britannia Timepass India 12.09 MetLife 11.09
6= 6 Saatchi & Saatchi Sands China Project, Toshiba Singapore, Maeil Daily China Project, Geely China 11.11 Mondelez India 11.06
8 7 Digitas Cargill China Project, China Mobile Hong Kong Project, Cartier China Project, Rosewood Hotel Group Hong Kong 10.26   10.26
9 9 McCann Worldgroup Skyworth TV China, MYNTRA India Project, Shangri La China Hong Kong Project, Aqualite India Project 8.56 WINIX 6.54
10 8 TBWA Hilton Hotels and Resorts Singapore, Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore 5.50   5.50

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Tourism NZ, Ikea Indonesia, Rebisco Philippines, PepsiCo Malaysia, Zhejiang YINMA Advertising Co. Ltd. China, Yili(Media Planning) China 50.34 IKEA Indonesia Project 49.13
2 2 Wavemaker Huawei China, South East Auto China, South Australian Government Australia, Cure.Fit India, ITC Digital India 30.07 Now TV Hong Kong 22.70
3 3 OMD Yili China, Hun Li Ji China, K11 Musea Hong Kong Project, Dilmah New Zealand 22.92 Lovely Professional University India 22.09
4 13= Spark Foundry Encore Tissue Australia, Mr Chen's Australia, Beverage Brand Client 14.13   14.13
5 - dentsu X ‎Automobile Company 8.72 Oriente Express Phillipines 8.48
6 - Zenith WeWork China, Hong Kong, Taiwan AOR, Honor India Project, Friso (FrieslandCampina) ChinaRio Tinto, SCG 6.75 M1 Singapore 5.60
7 9 Universal McCann Zomato India, ABT Associates India, Netflix Taiwan Project, Changi Airport China 5.01 Zivame 4.85
8 - Vizeum Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract 5.31 Rio Tinto 4.26
9 12 Havas Media UnionPay China, CMC Markets Australia, Bajaj Alliance General Insurance India AOR - Traditional, Bounce Middle East 4.11 Fico Cements Vietnam 3.98
10 5 Initiative Swinburne University Australia, RSH Global Pvt Ltd India, Swinburne University Australia, Fujitsu General Australia Australia 3.37   3.36

TOP 10 APAC CREATIVE WINS

Agency Account Area
Anomaly Johnnie Walker Global
Ogilvy  AccorHotels Global
Publicis Samsung SEA Singapore
Digitas Cargill China
McCann Worldgroup Skyworth China
Town Square Chevron China
The Media Shop The Tourism Authority of Thailand Thailand
72andSunny Carousell Singapore
BBH Audi India
Dentsu Britannia Timepass India

TOP 10 APAC MEDIA WINS

Agency Account Area
Charm Communications  FAW-Volkswagen China
OMD Yili China
Havas Media UnionPay China
Universal McCann Zomato India
Mindshare Tourism NZ New Zealand
Zenith WeWork China, Hong Kong, Taiwan
Zenith Honor India
Zenith Friso (FrieslandCampina) China
Atomic 212 NT government Australia 
Universal McCann South Australian Government Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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