CREATIVE AGENCY PERFORMANCE LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
---|---|---|---|---|---|---|
1↑ | 2 | Ogilvy | Sumitomo Denko website Japan Project,Danone Japan Co - Bio Restage Japan Project,Uber India India Project, Pfizer China | 28.8 | 27.3 | |
2↓ | 1 | BBDO | Tennis Australia, Mercedes Benz China Retainer, Remy Martin China Project, Uniliver Sariwangi Indonesia Project | 24.30 | 24.30 | |
3 | 3 | DDB | Ninja Van Vietnam, Project X India, Vodafone New Zealand, McDonalds (Hardcastle) India | 18.23 | 18.23 | |
4 | 4 | Publicis | Samsung SEA Singapore, Wyeth China Project, NIO China Project, HPB Singapore Integrated | 17.30 | DS China | 16.12 |
5 | 5 | Leo Burnett | Audi - Aftersales/2nd hand China, WeBank China, CHIA HSIN CEMENT CORPORATION Taiwan Project, Uni-President-Orangeate China Project | 13.58 | Cadillac - CT6 China | 13.13 |
6=↑ | - | Dentsu | Britannia Timepass India | 12.09 | MetLife | 11.09 |
6= | 6 | Saatchi & Saatchi | Sands China Project, Toshiba Singapore, Maeil Daily China Project, Geely China | 11.11 | Mondelez India | 11.06 |
8↓ | 7 | Digitas | Cargill China Project, China Mobile Hong Kong Project, Cartier China Project, Rosewood Hotel Group Hong Kong | 10.26 | 10.26 | |
9 | 9 | McCann Worldgroup | Skyworth TV China, MYNTRA India Project, Shangri La China Hong Kong Project, Aqualite India Project | 8.56 | WINIX | 6.54 |
10↓ | 8 | TBWA | Hilton Hotels and Resorts Singapore, Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore | 5.50 | 5.50 |
MEDIA AGENCY PERFORMANCE LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
---|---|---|---|---|---|---|
1 | 1 | Mindshare | Tourism NZ, Ikea Indonesia, Rebisco Philippines, PepsiCo Malaysia, Zhejiang YINMA Advertising Co. Ltd. China, Yili(Media Planning) China | 50.34 | IKEA Indonesia Project | 49.13 |
2 | 2 | Wavemaker | Huawei China, South East Auto China, South Australian Government Australia, Cure.Fit India, ITC Digital India | 30.07 | Now TV Hong Kong | 22.70 |
3 | 3 | OMD | Yili China, Hun Li Ji China, K11 Musea Hong Kong Project, Dilmah New Zealand | 22.92 | Lovely Professional University India | 22.09 |
4↑ | 13= | Spark Foundry | Encore Tissue Australia, Mr Chen's Australia, Beverage Brand Client | 14.13 | 14.13 | |
5↑ | - | dentsu X | Automobile Company | 8.72 | Oriente Express Phillipines | 8.48 |
6↑ | - | Zenith | WeWork China, Hong Kong, Taiwan AOR, Honor India Project, Friso (FrieslandCampina) ChinaRio Tinto, SCG | 6.75 | M1 Singapore | 5.60 |
7↑ | 9 | Universal McCann | Zomato India, ABT Associates India, Netflix Taiwan Project, Changi Airport China | 5.01 | Zivame | 4.85 |
8↑ | - | Vizeum | Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract | 5.31 | Rio Tinto | 4.26 |
9↑ | 12 | Havas Media | UnionPay China, CMC Markets Australia, Bajaj Alliance General Insurance India AOR - Traditional, Bounce Middle East | 4.11 | Fico Cements Vietnam | 3.98 |
10↑ | 5 | Initiative | Swinburne University Australia, RSH Global Pvt Ltd India, Swinburne University Australia, Fujitsu General Australia Australia | 3.37 | 3.36 |
TOP 10 APAC CREATIVE WINS
Agency | Account | Area |
---|---|---|
Anomaly | Johnnie Walker | Global |
Ogilvy | AccorHotels | Global |
Publicis | Samsung SEA | Singapore |
Digitas | Cargill | China |
McCann Worldgroup | Skyworth | China |
Town Square | Chevron | China |
The Media Shop | The Tourism Authority of Thailand | Thailand |
72andSunny | Carousell | Singapore |
BBH | Audi | India |
Dentsu | Britannia Timepass | India |
TOP 10 APAC MEDIA WINS
Agency | Account | Area |
---|---|---|
Charm Communications | FAW-Volkswagen | China |
OMD | Yili | China |
Havas Media | UnionPay | China |
Universal McCann | Zomato | India |
Mindshare | Tourism NZ | New Zealand |
Zenith | WeWork | China, Hong Kong, Taiwan |
Zenith | Honor | India |
Zenith | Friso (FrieslandCampina) | China |
Atomic 212 | NT government | Australia |
Universal McCann | South Australian Government | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].