Staff Reporters
Jun 3, 2019

New Business League: April 2019 report

DDB, Publicis, BBDO, UM, Havas and Zenith are among the agencies shifting positions in R3's latest tally. Plus, see the top 10 APAC business wins.

New Business League: April 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy China Merchants Bank China Project,Sumitomo Denko website Japan Project,Danone Japan Co - Bio Restage Japan Project,Uber India India Project 32.22   30.74
2 3 DDB PlayStation Global, National Environment Agency (NEA) Singapore Project, Ninja Van Vietnam, Project X  India 30.23   30.17
3 4 Publicis OPPO China Project, GSK China, Liby China, Samsung SEA Singapore, Wyeth China Project 26.11 DS China 24.92
4 2 BBDO Bumble India, Tennis Australia, Mercedes Benz China Retainer, Remy Martin China Project 24.80   24.80
5 5 Leo Burnett Mondelez - New Innovation platform China Project, Orchard Business Road Association Singapore Project, Lazada Indonesia Project, Audi - Aftersales/2nd hand China 14.42 CCB China 13.93
6 6= Saatchi & Saatchi Yili- Shuhua milk China, SVW New car model (B-MPV) China, Whirlpool cooking China Project, Sands China Project 12.14 Mondelez India 12.10
7 8 Digitas Marriot China Project, UnionPay China Project, L'Hotel Hong Kong Project, Cargill China Project 11.09   11.08
8 6= Dentsu Britannia Timepass India 12.09 Liby China 10.42
9 9 McCann Worldgroup 1010 Social Hong Kong Project, YILIGROUP China Project, CJ China Project, Skyworth TV China, MYNTRA India Project 10.61 AZ China Project 8.43
10 14 Wunderman Thompson Nova Eyewear Solutions India, Nutralite India, Times Internet India, Globe Telecom (Prepaid) Philippines Project 8.04 Eucerin 7.51

MEDIA AGENCY PERFORMANCE LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Tourism New Zealand Australia, Hindware India, Oxfordcaps India, Ikea Indonesia, Rebisco Philippines 52.83 IKEA Indonesia Project 51.61
2 2 Wavemaker Muthoot Fin Corp India, Carabao Dang Thailand, Huawei China, South East Auto China, South Australian Government Australia 31.54 Now TV Hong Kong 24.17
3 3 OMD Yili China, Hun Li Ji China, K11 Musea Hong Kong Project, Dilmah New Zealand 25.43 MTRC Hong Kong 23.85
4 4 Spark Foundry Encore Tissue Australia, Mr Chen's Australia, Beverage Brand Client 14.18   14.18
5 5 dentsu X ‎Automobile Company 8.72 Oriente Express Phillipines 8.48
6 7 Universal McCann Coty China, Estée Lauder Regional, Menulog ANZ, Zomato India, ABT Associates India 8.51 Zivame 8.35
7 9 Havas Media Platinum Guild International China, Semir China, SPD credit card China, UnionPay China, CMC Markets Australia 6.86 Fico Cements Vietnam 6.73
8 6 Zenith Apparel Group Australia Project, QBE Insurance Group Australia, WeWork China, Hong Kong, Taiwan AOR, Honor India Project 6.78 M1 Singapore 5.64
9 11 MediaCom Allergan China, Huawei Technologies Co Ltd HongKong, Jahwa China, Queensland Government Australia, Hawaiian Airlines 6.85 Carnival Cruise Line Australia 4.73
10 10 Initiative Carnival Cruise Line Australia, Swinburne University Australia, RSH Global Pvt Ltd India, Swinburne University Australia 4.87 Cancer Council NSW Australia 4.66

TOP 10 APAC CREATIVE WINS

Agency Account Area
Publicis OPPO China
DDB PlayStation Global
DDB National Environment Agency (NEA) Singapore
R/GA UOB Singapore
R/GA Olam Singapore
CampaignLab Fiji Airways ANZ
FCB AB InBev Middle East region
Publicis GSK China
Publicis Liby China
Publicis Le Creuset China

TOP 10 APAC MEDIA WINS

Agency Account Area
Universal McCann Coty China
Initiative Carnival Cruise Line Australia
MediaCom Allergan China
Havas Media Platinum Guild International China
Universal McCann Estée Lauder Regional
OMD Vinamilk Vietnam
PHD Disney Studio China
OMD MTRC Hong Kong
Mindshare Tourism New Zealand Australia
Universal McCann Menulog ANZ

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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