CREATIVE AGENCY PERFORMANCE LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Ogilvy | China Merchants Bank China Project，Sumitomo Denko website Japan Project，Danone Japan Co - Bio Restage Japan Project，Uber India India Project | 32.22 | 30.74 | |
| 2↑ | 3 | DDB | PlayStation Global, National Environment Agency (NEA) Singapore Project, Ninja Van Vietnam, Project X India | 30.23 | 30.17 | |
| 3↑ | 4 | Publicis | OPPO China Project, GSK China, Liby China, Samsung SEA Singapore, Wyeth China Project | 26.11 | DS China | 24.92 |
| 4↓ | 2 | BBDO | Bumble India, Tennis Australia, Mercedes Benz China Retainer, Remy Martin China Project | 24.80 | 24.80 | |
| 5 | 5 | Leo Burnett | Mondelez - New Innovation platform China Project, Orchard Business Road Association Singapore Project, Lazada Indonesia Project, Audi - Aftersales/2nd hand China | 14.42 | CCB China | 13.93 |
| 6 | 6= | Saatchi & Saatchi | Yili- Shuhua milk China, SVW New car model (B-MPV) China, Whirlpool cooking China Project, Sands China Project | 12.14 | Mondelez India | 12.10 |
| 7↑ | 8 | Digitas | Marriot China Project, UnionPay China Project, L'Hotel Hong Kong Project, Cargill China Project | 11.09 | 11.08 | |
| 8↓ | 6= | Dentsu | Britannia Timepass India | 12.09 | Liby China | 10.42 |
| 9 | 9 | McCann Worldgroup | 1010 Social Hong Kong Project, YILIGROUP China Project, CJ China Project, Skyworth TV China, MYNTRA India Project | 10.61 | AZ China Project | 8.43 |
| 10↑ | 14 | Wunderman Thompson | Nova Eyewear Solutions India, Nutralite India, Times Internet India, Globe Telecom (Prepaid) Philippines Project | 8.04 | Eucerin | 7.51 |
MEDIA AGENCY PERFORMANCE LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
|---|---|---|---|---|---|---|
| 1 | 1 | Mindshare | Tourism New Zealand Australia, Hindware India, Oxfordcaps India, Ikea Indonesia, Rebisco Philippines | 52.83 | IKEA Indonesia Project | 51.61 |
| 2 | 2 | Wavemaker | Muthoot Fin Corp India, Carabao Dang Thailand, Huawei China, South East Auto China, South Australian Government Australia | 31.54 | Now TV Hong Kong | 24.17 |
| 3 | 3 | OMD | Yili China, Hun Li Ji China, K11 Musea Hong Kong Project, Dilmah New Zealand | 25.43 | MTRC Hong Kong | 23.85 |
| 4 | 4 | Spark Foundry | Encore Tissue Australia, Mr Chen's Australia, Beverage Brand Client | 14.18 | 14.18 | |
| 5 | 5 | dentsu X | Automobile Company | 8.72 | Oriente Express Phillipines | 8.48 |
| 6↑ | 7 | Universal McCann | Coty China, Estée Lauder Regional, Menulog ANZ, Zomato India, ABT Associates India | 8.51 | Zivame | 8.35 |
| 7↑ | 9 | Havas Media | Platinum Guild International China, Semir China, SPD credit card China, UnionPay China, CMC Markets Australia | 6.86 | Fico Cements Vietnam | 6.73 |
| 8↓ | 6 | Zenith | Apparel Group Australia Project, QBE Insurance Group Australia, WeWork China, Hong Kong, Taiwan AOR, Honor India Project | 6.78 | M1 Singapore | 5.64 |
| 9↑ | 11 | MediaCom | Allergan China, Huawei Technologies Co Ltd HongKong, Jahwa China, Queensland Government Australia, Hawaiian Airlines | 6.85 | Carnival Cruise Line Australia | 4.73 |
| 10 | 10 | Initiative | Carnival Cruise Line Australia, Swinburne University Australia, RSH Global Pvt Ltd India, Swinburne University Australia | 4.87 | Cancer Council NSW Australia | 4.66 |
TOP 10 APAC CREATIVE WINS
| Agency | Account | Area |
|---|---|---|
| Publicis | OPPO | China |
| DDB | PlayStation | Global |
| DDB | National Environment Agency (NEA) | Singapore |
| R/GA | UOB | Singapore |
| R/GA | Olam | Singapore |
| CampaignLab | Fiji Airways | ANZ |
| FCB | AB InBev | Middle East region |
| Publicis | GSK | China |
| Publicis | Liby | China |
| Publicis | Le Creuset | China |
TOP 10 APAC MEDIA WINS
| Agency | Account | Area |
|---|---|---|
| Universal McCann | Coty | China |
| Initiative | Carnival Cruise Line | Australia |
| MediaCom | Allergan | China |
| Havas Media | Platinum Guild International | China |
| Universal McCann | Estée Lauder | Regional |
| OMD | Vinamilk | Vietnam |
| PHD | Disney Studio | China |
| OMD | MTRC | Hong Kong |
| Mindshare | Tourism New Zealand | Australia |
| Universal McCann | Menulog | ANZ |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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