Kenny Lim
Jul 8, 2009

NEA hunts agency for dengue prevention campaign

SINGAPORE - The National Environment Agency (NEA) has launched a tender for an agency to develop an online campaign for its dengue prevention outreach programme in Singapore.

NEA hunts agency for dengue prevention campaign
Targeting primary school children, the new campaign will feature a website that will serve as a communications medium to encourage children and youths to develop habits to prevent mosquito breeding. Messages on dengue fever prevention will also be incorporated through comics.

The appointed agency will host and maintain the website for two years and will develop online games and downloadable content for its targeted audience as well. 

The NEA regularly engages private and public sector partners to develop and roll out dengue prevention activities due to cyclical outbreaks of dengue fever in the city-state.

A key strategy employed by the authorities to prevent dengue fever outbreaks is to keep the mosquito population low, which effectively reduces the transmission of the disease. Homes and public places in Singapore are regularly inspected as well.

In January, Singapore recorded a surge in dengue fever cases. More recently in June, the country recorded a sharp spike in locally-transmitted malaria.
Tags

Related Articles

Just Published

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

2 days ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

2 days ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.