Sham, who was formerly brand management business unit head, was also instrumental in driving the agency’s work for Digi.
“With brands becoming more generic, we have put in place communication strategies that are more engaging and relevant to our target audience. Having David and Sarina will enable us to consistently deliver top quality solutions. From orchestrating campaigns to facilitating conversations, making messages to nurturing consumer connections and delivering push to creating pull interactions, Naga is shifting into the new age of advertising,” said Rosie Hong, group executive director, Foetus International.