With the lack of mature tools focused on Chinese text-analysis in the domain of market research, Millward Brown and Eucita have come up with their creationthe 'Chinese Word Cloud' toolby combining techniques from big-data analysis and semantic mining to produce visualised results of text-based data.
The data can be collected from open-ended questions in various qualitative research projects.
The tool has three major functions
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events