Media Development Authority seeks agency for Singapore Media Fusion drive

According to the tender, the agency is expected to bring “expertise in digital marketing, international branding and advertising” to extend the SMF brand.

The MDA is seeking a media and creative proposal outlining strategies and implementations to enhance SMF branding in key overseas trade fairs as well as marketing and advertising intiatives for the MDA's corporate department.

The contract is for 12 months with an option to extend for another 12 months.

To promote Singapore’s media industry to the world, MDA created the Singapore Media Fusion strategic positioning to showcase the richness and diversity of Singapore’s media industry.

The SMF brand was launched in October 2006 at MIPCOM in Cannes, France. The launch was accompanied by an extensive print and outdoor advertising campaign, 'I made it in Singapore', where international icons were featured in testimonial-style advertisements.

Last week, the MDA launched another tender for an agency to promote public service broadcasts.