The investment will largely benefit promising media companies that conduct research and development in areas such as interactive digital media. It will also support public-service programmes.
The funding is slated to create approximately 2,000 jobs when Government-led initiatives earn profit in the coming year.
The funding is slated to create approximately 2,000 jobs when Government-led initiatives earn profit in the coming year.
MDA’s CEO Dr. Christopher Chia said: “For the coming year and beyond, MDA will focus on funding and developing high-value and exportable content and applications, with an emphasis on helping Singapore companies to leverage digital media and adopt a 360-degree approach to exploit original intellectual properties across multiple platforms and formats. To this end, we will issue major calls for proposals throughout the year across TV, film, publishing, music, interactive media and games, aimed at stimulating a strong pipeline of projects for local media companies.
“Alongside efforts to boost industry activity are stepped-up capability development initiatives to train manpower and match talents to projects, that will help to prepare the media sector for the upturn,” he continued.
