RedBus, which claims to be the world’s largest bus-booking platform, has selected MC Saatchi as its integrated communications agency in Indonesia, where the service recently launched.
MC Saatchi was selected following a multi-agency pitch with a scope involving both above- and below-the-line marketing, including digital advertising and other content.
Originating in India, where its sometimes wacky but popular ads have included cricket stars, RedBus has spread to...
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