Developed by DraftFCB, the 'CIMB Junior' campaign aims to create and promote the bank's products and services to its newest segment of customers - children. The print drive also leads to a website for CIMB Junior.
Touted as an integrated value-added product proposition exclusively designed for children 12 years and below, CIMB Junior offers a suite of tailor-made banking products ranging from savings, investment and bancassurance. The campaign aims to help parents kick-start their children's dreams with early financial planning.
Other products under CIMB Junior in the pipeline include Junior Savers Account-i, MaxInvest Save and EasyLife Kid's Plan.
"Every child has dreams and potential, and they need all the help they can get to realise both. Early financial planning is one of the first key steps in their journey to achieve their dreams. Therefore, it is never too early to start saving and teach them the wonders of saving," said Peter England, head of retail banking, CIMB Bank.
Credits:
Project CIMB Junior
Client CIMB Bank
Creative agency DraftFCB Malaysia
Executive creative director Lakshmi Mohan
Associate creative director Jam Ariffin
Art director YK Tan
Copywriter SK Toh
Media agency Vizeum Malaysia
Exposure Print, BTL materials
