Surekha Ragavan
Aug 7, 2018

Malaysia Business Events Week to tackle "change" in industry

The theme “Our Future by Design: Embracing Change” will be carried throughout the event.

Malaysia Business Events Week to tackle

The Malaysia Business Events Week will be held at Genting Highlands, Pahang from August 12 to 14. The objective of the event is to “create a platform for all stakeholders to converge, communicate and debate issues that impact the future growth and sustainability of the industry”.

At the event’s fourth edition this year, the theme “Our Future by Design: Embracing Change” will be applied throughout the program to communicate the ability and readiness of Malaysia’s business events landscape to embrace change, given its robustness and global standard offerings.

Speakers include Pádraic Gilligan, managing partner of specialist agency, Soolnua; Tina Altieri, managing principal at Media Australasia Xchange (MAX); Effi Setiabudi, chairman of Indonesia Exhibition Companies Association; and Chua Wee Phong, chairman of Sphere Exhibits Pte Ltd.

Topics that will be covered are collaborating with competitors, crafting a winning RFP, and the role of Malaysia Convention & Exhibition Bureau (MyCEB) towards the national economy.

Source:
CEI

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.