Malaysia Business Events Week to tackle "change" in industry

The Malaysia Business Events Week will be held at Genting Highlands, Pahang from August 12 to 14. The objective of the event is to “create a platform for all stakeholders to converge, communicate and debate issues that impact the future growth and sustainability of the industry”.

At the event’s fourth edition this year, the theme “Our Future by Design: Embracing Change” will be applied throughout the program to communicate the ability and readiness of Malaysia’s business events landscape to embrace change, given its robustness and global standard offerings.

Speakers include Pádraic Gilligan, managing partner of specialist agency, Soolnua; Tina Altieri, managing principal at Media Australasia Xchange (MAX); Effi Setiabudi, chairman of Indonesia Exhibition Companies Association; and Chua Wee Phong, chairman of Sphere Exhibits Pte Ltd.

Topics that will be covered are collaborating with competitors, crafting a winning RFP, and the role of Malaysia Convention & Exhibition Bureau (MyCEB) towards the national economy.