The site features daily updates, research and trend reports to discover and discuss how brands and consumers are responding to and coping with the current global economic crisis.
The site also tracks contributions from around JWT’s global network - from Shanghai, Sao Paulo and Mumbai to New York, London and Cape Town, to provide a geographically diverse perspective.
The site also tracks contributions from around JWT’s global network - from Shanghai, Sao Paulo and Mumbai to New York, London and Cape Town, to provide a geographically diverse perspective.
The site is also an improvement of the WPP firm’s six-year-old AnxietyIndex, which was launched during the run-up to the Iraq war to track the level and intensity of consumer anxiety and the drivers behind it.
“At 145 years old, we have a proven track record of leading brands through pivotal times like this,” said JWT Chairman and CEO Bob Jeffrey. “We understand that this recession is unlike any other, and it’s more important than ever to provide tools like our AnxietyIndex to help brands succeed in this new world order.”
“AnxietyIndex.com is a uniquely forward-thinking effort that goes well beyond making a case for marketing in a recession or reviewing historical recession data,” added Guy Murphy, JWT’s global planning director.
“It provides real-time data, answers to new questions and a point of view on the types of businesses and business practices that will emerge from these turbulent times.”
