Staff Reporters
May 24, 2011

John Hegarty to receive inaugural Cannes honour

GLOBAL - Sir John Hegarty, BBH founder and worldwide creative director, will receive the first-ever Lion of St Mark award at this year’s Cannes Lions International Festival of Creativity. The new award celebrates and honours “a long and outstanding contribution to creativity in communications,” organisers said.

Sir John Hegarty will receive the Lion of St Mark award
Sir John Hegarty will receive the Lion of St Mark award

Hegarty began his career in London in 1965 with Benton and Bowles. He joined Cramer Saatchi consultancy in 1973 and was a founding shareholder when it became Saatchi & Saatchi. He later co-founded TBWA London as its creative director. In 1982 he formed Bartle Bogle Hegarty, which has remained at the forefront of the global industry for 29 years since. It was the Cannes first-ever Agency of the Year in both 1993 and 1994.

“Sir John’s passionate commitment, brilliant creative mind and persistence in taking risks and pushing boundaries has revolutionised and changed the face of advertising,” Terry Savage, Chairman of Cannes Lions, said. “It is with great honour that we will present Sir John with the first Lion of St. Mark for his outstanding contribution to creativity in communications.”

The Lion of St Mark trophy is modelled on the lion statues of St Marks Square in Venice. This was the first host of the Lions festival in 1954, and alternating host city until 1984 when it found a permanent home in Cannes.

 

Related Articles

Just Published

33 minutes ago

Reuters to provide digital journalism training in ...

Produced as part of the Facebook Journalism Project, the free course will be available first in Pakistan, Bangladesh, Thailand, Malaysia, Indonesia and Sri Lanka.

50 minutes ago

Thundercat remixes classic Diet Coke jingle 'just ...

Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.

1 hour ago

WarnerMedia and Discovery join to form world’s ...

AT&T, the current owner of WarnerMedia, will be the majority shareholder.

9 hours ago

Dat Bike rides with Happiness Saigon as creative ...

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.