Babar Khan Javed
Jun 7, 2018

Integral Ad Science: Acquisition will mean investment in Asia

APAC MD Stephen Dolan comments on the company's acquisition by Vista Equity Partners.

Integral Ad Science: Acquisition will mean investment in Asia

The sale of a majority stake in Integral Ad Science (IAS) to to Vista Equity Partners, announced earlier this week, will allow the verification vendor to continue its investments in APAC, according to APAC MD Stephen Dolan. 

According to IAS, Vista Equity Partners will help the ad fraud detection company improve its operational capabilities while providing capital for future investments and expanding into 13 more countries.

“Our industry faces a multitude of brand safety, viewability, and ad fraud challenges in Asia and across the world," Dolan said. "The announcement of the acquisition by Vista is great news. APAC has been a huge source of growth and investment for the company and with Vista’s support and resources IAS will be able to continue to invest in the Asia Pacific Market and build solutions that can help protect and grow of customers brands.”

First reported by the Wall Street Journal, the acquisition comes within a year after Oracle acquired Moat to make it part of the Oracle Data Cloud and Providence Equity Partners acquired a majority stake in DoubleVerify.

According to IAS, neutrality was a big selling point.

While the acquisition details have not been disclosed, CrunchBase has recorded $116 million worth of funding raised by IAS since being founded in 2009.

This marks the third similar investment by Vista Equity Partners with regards to advertising technology, the first being Mediaocean in 2015, followed by Marketo in 2016.

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.