Creative talent search reality show HP Space beat out competition from around the world to take home ‘Best Brand Generated Format’ in the Format Awards organised by FRAPA and C21. HP Space garnered 36 per cent of the votes online at http://c21screenings.net/formatawards.
Aired on Fox International Channels Star World and Channel [V] across China, India and Southeast Asia, HP Space was created and produced by David Searl and Sham Baharom for HP Personal Computers Asia-Pacific.
Since leaving Star TV, Searl has relaunched Ice-TV as an Asian based company specialising in branded entertainment. Ice-TV entered HP Space into the awards with Star TV's backing.
“We are thrilled that HP Space has been voted the world’s best brand generated format in this award’s inaugural year,” said Searl. “With HP Space, we feel that we have achieved the perfect balance between advertiser exposure and entertainment value for the viewer.”
“We’re absolutely delighted that, in partnership with Ice TV, HP Space has inspired youths to go beyond their limits, expand their abilities and exploit their creative potential. HP Space has given youth of today an unique Space of their own to live, think and develop in a way that suits them,” said Robin Seow, vice president, Marketing, HP Personal Systems Group, Asia Pacific and Japan.
Commented Cheuk Chiang, chief executive officer at PHD Asia-Pacific, “The production of HP Space demonstrates that clients in Asia know the value that good branded content delivers. It’s the first true reality TV program produced in Asia and we are proud of all that it has achieved.”
The 'Best Brand Generated Format' Award, a new category for this year, saw entries shortlisted to a top three which included Family cook off from Zodiak Rights, No leave no life from Southern Star International and, ultimate victor, HP Space from Singapore's Ice TV.
