Profile: ANZ's regional brand builder Wendy Lim
Having come out of the global recession relatively unscathed, ANZ's Wendy Lim tells Campaign the bank is now adopting a more old-fashioned style of banking.
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VIDEO: FutureBrand’s Chris Nurko on opportunities in Asia
ASIA-PACIFIC – Global chairman of FutureBrand Christopher Nurko talks to Campaign about the impact of the GFC, how the world is becoming more bipolar and opportunities in Asia.
MediaCom appoints new regional head of content
SINGAPORE – MediaCom has appointed Angela Rapley as the agency’s new regional head of content.
Generation Y: The young and the restless
The next generation of agency talent is proving difficult to hold on to, which could have a serious impact on the industry's future.
Visa International appoints Fleishman-Hillard
ASIA-PACIFIC - Fleishman-Hillard has been appointed to a new PR assignment for Visa International across the Asia-Pacific region.
CASE STUDY: Microsoft turns to computer game for IE9 launch
SINGAPORE - To demonstrate the capabilities of its new Internet Explorer 9, Microsoft Singapore developed a computer game used at the global launch of IE9.
BBDO Proximity wins regional Visa digital business
ASIA PACIFIC – BBDO Proximity has been awarded Visa’s digital business for Asia-Pacific, Central Europe, Middle East and Africa.
The Amazing Race Asia 4 tops regional ratings for AXN
SINGAPORE - The Amazing Race Asia (TARA) Season 4, which concluded in December 2010, took SPE Networks – Asia’s flagship action and adventure channel AXN to the top spot in its timeslot ratings among international channels in the region.
Rapp Asia relocates HQ to Shanghai
ASIA-PACIFIC - DDB Group Asia-Pacific has announced that Rapp Asia, currently located in Singapore, will be moving it regional headquarters to Shanghai, reflecting the growing demand for data driven marketing and consumer analytics in Greater China.
INSIGHT: Television adjusts to digital changes
As digital challenges TV’s dominance of media spend, Magz Osborne writes that some traditional players have yet to cope with the changes
VIDEO: Fox's Matt Harty on measuring awareness, share of voice online
REGIONAL - Matt Harty, VP Asia-Pacific at Fox Networks Group, recently sat down with Campaign to talk about measuring awareness and share of voice online and what traditional media can take away from the online advertising experiment.
VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R
GLOBAL – With revenues almost back up to 2008 levels, Y&R’s global chairman and CEO Hamish McLennan is extremely optimistic about Asia and the 2011 roll-out of digital offering VML@Y&R.
VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R
GLOBAL – With revenues almost back up to 2008 levels, Y&R’s global chairman and CEO Hamish McLennan is extremely optimistic about Asia and the 2011 roll-out of digital offering VML@Y&R.
VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R
GLOBAL – With revenues almost back up to 2008 levels, Y&R’s global chairman and CEO Hamish McLennan is extremely optimistic about Asia and the 2011 roll-out of digital offering VML@Y&R.
VIDEO: HSBC Singapore's Darren Friedlander on sports marketing
SINGAPORE – As HSBC Singapore rolls out its biggest single campaign and event in Southeast Asia this year, the HSBC Women’s Champions 2011, head of marketing Darren Friedlander talks to Campaign about sports marketing, social media and being ‘The world’s local bank’.
ANZ creative agency pitch nears conclusion
MELBOURNE – ANZ Bank is believed to be down to a shortlist of agencies to handle its global branding business valued at over US$55 million.
VIDEO: Out There Media's Caruso on mobile success in SEA
SINGAPORE - Following the company's launch in Asia one year ago, Fabrizio Caruso, VP of business development and GM Asia at Out There Media, sat down with Campaign to talk about the success the company has enjoyed in Southeast Asia.
Starbucks partners with Tata for India launch
NEW DELHI - Starbucks Corp. has teamed with Tata Group to open outlets in India, targeting the growing demographic of young, urban and aspirational Indians.
Dan Paris takes on new regional role under TBWA Group
SINGAPORE - The Integer Group has announced that it will open offices in a number of key markets across Asia-Pacific, headed up by Dan Paris in a regional capacity.
7-Eleven, Futurelab launch real-time game show on Facebook
KUALA LUMPUR – Futurelab Asia has developed Malaysia’s first-ever real time game show on Facebook for convenience store chain 7-Eleven.
Asia Pacific Breweries targets south China market
GUANGZHOU - Asia Pacific Breweries (APB) has started production at its new facility in China, as its targets the south China market.
INTERVIEW: Affle's Anuj Kumar on mobile advertising
SINGAPORE - Anuj Kumar, CEO of Asia-based mobile advertising Affle, says this year is, finally, the year of mobile advertising. That's thanks to changing users and the emergence of wider content options for mobile devices.
Jean-Yves Naouri on exploring the new penalty of leadership
SPIKES ASIA – In the closing session of Spikes Asia’s second day, presented by Starcom MediaVest Group, Publicis’ Jean-Yves Naouri explored the new "penalty" of leadership.
INTERVIEW: DHL’s Lindsay Birley talks Rugby World Cup
ASIA PACIFIC - Senior vice president – sales, Asia Pacific, Eastern Europe, Middle East and Africa at DHL Express, Lindsay Birley, talks to Campaign about its sponsorship of the Rugby World Cup 2011.
INTERVIEW: Ogilvy's Fiona Gordon takes on Singapore role
SNGAPORE - Ogilvy & Mather Singapore's new chairman Fiona Gordon shares more about the Lion City's role as a global hub for the network's key clients.
ZenithOptimedia promotes Malcolm Hanlon to COO of Asia-Pacific
ASIA-PACIFIC – ZenithOptimedia has promoted Malcolm Hanlon to COO Asia Pacific, effective immediately.
INTERVIEW: InMobi's Robert Woolfrey talks mobile advertising
SINGAPORE – Robert Woolfrey, director of brand advertising, Southeast Asia, InMobi, is optimistic about demand for mobile advertising and 'm-commerce' in Asia.
INTERVIEW: The Mill’s Pat Joseph says it's not just about post-production anymore
ASIA-PACIFIC – Pat Joseph, Chief creative officer at The Mill, talks to Campaign about the group's unique collaboration with BBH Asia Pacific.
BBC.com's Phu Truong talks cross-platform content
SINGAPORE – Phu Truong, vice-president of commercial and operations at BBC.com, talks to Campaign about creating content for both TV and online.
Grey Group's Nirvik Singh's vision for the agency of the future
ASIA-PACIFIC - Grey Group Asia-Pacific’s chairman and CEO Nirvik Singh shares his thoughts on the agency model of the future and staffing for the digital era.
Campaign TV: Maxus' Neil Stewart on attracting the brightest media talent
In the second of a series of five interviews sponsored by the FT, Campaign Asia-Pacific speaks to Neil Stewart, regional chief executive of Maxus, about the issues surrounding talent in the media industry.
Lowe to launch new Perfetti brand across Asia
SINGAPORE - Lowe Asia-Pacific has been selected by Perfetti van Melle to launch a new confectionery range in key markets across the region.
Isobar appoints regional practice leader on social and analytics
ASIA PACIFIC - Isobar has announced the appointment of Arvind Sethumadhavan as practice leader on social and return-on-investment (ROI) analytics for the Asia-Pacific region.
New Zealand, Hong Kong top TV regulators: CASBAA report
ASIA-PACIFIC – New Zealand and Hong Kong have emerged as the markets with the most favourable pay-TV regulation in the region, according to a report released today.
ZenithOptimedia wins Nestlé in Korea
SEOUL – Nestlé is believed to have handed media account to ZenithOptimedia Korea.
INTERVIEW: Lowe and Partners’ Michael Wall to speak at Spikes 2011
SINGAPORE – Ahead of a presentation at Spikes Asia 2011, Global CEO at Lowe and Partners Michael Wall, tells Campaign about letting the agency’s creatives - and its work - do the talking.
Ogilvy hires Louise Kuegler as regional business development director
SINGAPORE - Ogilvy & Mather has hired Louise Kuegler as its regional business development director for Asia-Pacific, to be based at the Ogilvy hub in Singapore.
DDB presents The Simpsons’ writer Joel Cohen on creativity and 'ERGFLNCA'
SPIKES ASIA – It was standing room only as Emmy-award winning writer and co-executive producer of The Simpsons Joel Cohen took to the stage at Spikes Asia 2011, presented by DDB.
INTERVIEW: Microsoft's Stephen Kim on digital storytelling
Exploring the craft of storytelling, and its evolving role in marketing, Stephen Kim, general manager, global creative solutions at Microsoft, shares how advances in technology are bringing brand stories to life.
INTERVIEW: The Simpsons' Joel Cohen talks creativity
Brought to Spikes Asia 2011 by DDB, Emmy award-winning writer and co-executive producer of The Simpsons, Joel Cohen spoke to Campaign about creativity, writer’s block and upsetting advertisers.
Tributes pour in for Mike Boekholt
HONG KONG – Tributes have been pouring in for renowned creative Mike Boekholt, who passed away in Hong Kong on 27 December 2011, aged 46.
TBWA's CMO Laurie Coots on 'gamification'
TBWA Worldwide’s chief marketing officer Laurie Coots talks to Campaign about gamification and doing things “because we should, rather than because we can.”
VIDEO: Fox's Matt Harty on measuring awareness, share of voice online
REGIONAL - Matt Harty, VP Asia-Pacific at Fox Networks Group, recently sat down with Campaign to talk about measuring awareness and share of voice online and what traditional media can take away from the online advertising experiment.
Simon Twiston Davies to step down as CASBAA CEO
HONG KONG – Simon Twiston Davies is to step down as CEO of pay-TV industry body CASBAA (Cable and Satellite Broadcasting Association of Asia) at the end of this year.
Motricity exits Asia after Axiata loss
KUALA LUMPUR – Mobile marketing services company Motricity is withdrawing from Asia after losing key client Axiata earlier this month.
INTERVIEW: VML Qais chairman Keith Timimi on the new partnership
One month into the VML Qais partnership, Singapore-based chairman Keith Timimi speaks with Campaign about new-found friends, synergies and new business wins.
CAMPAIGN TV: Omnicom's Cupples on payment by success
ASIA-PACIFIC - In the third of a four-part series looking at Asia's changing media landscape, Omnicom Media Group Asia CEO Barry Cupples says he expects a lot from 2012 and hopes it's the year agencies start earning based on success.
Campaign TV: Nielsen's Cheong Tai Leung on media in 2012
ASIA-PACIFIC - In the second of a four-part series looking at Asia's changing media landscape, Nielsen Asia-Pacific, the Middle East and Africa president Cheong Tai Leung advises that brands must increase their investment in digital as consumers' preference for "anytime, anywhere" content grows.
Rivals Bloomberg TV and CNBC launch local initiatives
HONG KONG/ BANGKOK – Bloomberg TV and CNBC Asia-Pacific both launched local initiatives last week as they compete to be the region’s leading business and financial news channel.
HP Space scoops top international prize for Ice-TV
CANNES – Asian originated and produced format HP Space has taken top honours at the auspicious C21 Format Awards, held last tonight as part of MIPCOM 2010 in Cannes, France.
Standard Chartered sponsors six-part series on BBC World News
HONG KONG – Standard Chartered has sponsored a six-part series on BBC World News entitled Ideas that Changed the World. Airing pan-regionally on BBC World News from 30 October, the series comprises six 30-minute episodes, plus a dedicated microsite at BBC.com.
MTV Networks International and The Chosunilbo enter strategic alliance for Korea
CASBAA - MTV Networks International, a division of Viacom Inc. announced that it has entered into a strategic alliance with The Chosunilbo, a division of Korea's Chosun Media, for collaboration on live events, production, licensing and international distribution.
CASBAA: Asian content still key driver, says Tudou founder Gary Wang
HONG KONG – Addressing the Casbaa Convention this morning, Tudou founder and CEO Gary Wang said that Asian content is still a key driver of growth for online video in China, and that the site continues to seek content partnerships.
CASBAA: Pay TV must innovate, collaborate, says McCann CEO Nick Brien
HONG KONG – McCann Worldgroup CEO Nick Brien says the pay TV industry needs to innovate if it is to attract advertising revenues in the face of increased media fragmentation.
CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes
HONG KONG - The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced today that pay-TV in Asia has reached the tipping point of 50 per cent penetration of all Asian TV homes, with significant growth anticipated in ad revenues over the next five years.
Leo Burnett appoints Alex Shipley as VP, ECD in Korea
SEOUL - Alex Shipley has been appointed as vice-president and executive creative director at Leo Burnett Korea.
NTT Docomo beats KDDI in mobile TV license battle in Japan
TOKYO – Media owners welcome new mobile TV opportunities as NTT Docomo beats KDDI in the battle for Japan’s only mobile multimedia license.
UPDATE: ZenithOptimedia upgrades global ad forecast to 4.8 per cent; Asia Pacific accounts for 30 per cent of global ad growth
GLOBAL – A mid-year surge in advertising has prompted ZenithOptimedia to upgrade its forecast for global ad growth, across all regions, this year from 3.5 per cent to 4.8 per cent. This year Asia Pacific will account for 30 per cent of global adspend growth; the region currently makes up 24 per cent of total global adspend.
Asia’s general entertainment channels ramp up content battle
HONG KONG – Fox International Channels (FIC) Asia’s exclusive volume agreement with Shine International is the latest salvo fired as the region’s rival general entertainment (GE) networks compete for content and audiences.
OMG partners with Ice-TV for branded content reality show 'The Adbreak'
ASIA PACIFIC - Omnicom Media Group’s (OMG) Fuse Asia-Pacific and Ice-TV have announced their first content partnership for 'The Adbreak', a reality TV series airing pan-regionally in 2011 on AXN.
'Creative up to four times more important than the media plan' says comScore
GLOBAL - comScore Inc has released findings showing that creative quality drives more than half of the sales changes for brands analysed, four times higher than the impact of the specific media plan involved.
Cheil Worldwide digital campaigns launched today set web on fire
SINGAPORE/ SEOUL – Cheil Worldwide is breaking two major new campaigns for Korea Tourism Organisation and Samsung today.
Qantas, Tourism Australia lure Oprah to Oz for final season
SYDNEY – The Australian government has confirmed it will spend up to US$3 million to lure The Oprah Winfrey Show to the country’s shores, supported by Tourism Australia and Qantas.
Mars consolidates with BBDO, DDB globally
GLOBAL - Mars Incorporated has announced plans to consolidate the distribution of brand assignments between existing partners BBDO and DDB.
INSIGHT: Consumer demand for a more local voice in SEA
As consumer touchpoints change in many Southeast Asian markets, the language they are presented in is also evolving.
VIDEO: Mediabrands' head of digital talks data
ASIA-PACIFIC – Arun Kumar, head of digital for Asia-Pacific at Mediabrands, shares his thoughts on digital measurement and data privacy.
Mindshare appoints new MD in Japan
TOKYO - Mindshare Asia-Pacific has welcomed back Linda Lee as the new managing director of Mindshare Japan.
Saatchi & Saatchi Singapore wins Invida regional business
SINGAPORE - Invida has granted Saatchi & Saatchi the regional assignment for their Atopiclair brand across the Asia-Pacific market.
Linked In hiring for new Asia-Pacific HQ
SINGAPORE - Linked In has opened its Asia-Pacific HQ in Singapore and expects to have key senior hires in place by the end of the summer.
Malaysia Airlines readies RFP for global pitch
KUALA LUMPUR – Malaysia Airlines is inviting agency networks to pitch for its creative advertising account in the region and worldwide.
7-Eleven, Futurelab launch real-time game show on Facebook
KUALA LUMPUR – Futurelab Asia has developed Malaysia’s first-ever real time game show on Facebook for convenience store chain 7-Eleven.
PHD tipped to be handling HTC media business
TAIPEI – PHD is tipped to have picked up HTC’s media planning and buying in selected Asian markets.
Profero beefs up pan-regional team
SINGAPORE - Profero Asia-Pacific has appointed Steven Watson as strategy director for the region, reporting to APAC CEO Gavin Coombes.
VIDEO: Microsoft's Jason Scott on Asia and ad measurement
SINGAPORE – Microsoft’s new regional head of advertising, Jason Scott, talks to Campaign about agencies, Asia and ad measurement.
Mercedes-Benz activates interactive service on SingTel Mio Stadium
SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.
Mercedes-Benz activates interactive service on SingTel Mio Stadium
SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.
DG to acquire MediaMind digital ad network
GLOBAL – Digital media services provider DG is to acquire on-line advertising network MediaMind, in a transaction valued at US$517 million.
Abbott Infant Nutrition appoints Grey Group Singapore to regional business
REGIONAL – Abbott Infant Nutrition is believed to have handed its Gain and Similac brands to Grey Group Singapore following a lengthy pitch involving up to ten agencies.
BBC Worldwide sells Animal Planet stake to Discovery for US$156m
LONDON - BBC Worldwide is selling its 50 per cent interest in Animal Planet and Liv to Discovery Communications for US$156 million. BBC Worldwide says it is exiting the joint venture to concentrate on the expansion of its wholly-owned channel brands.
VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R
GLOBAL – With revenues almost back up to 2008 levels, Y&R’s global chairman and CEO Hamish McLennan is extremely optimistic about Asia and the 2011 roll-out of digital offering VML@Y&R.
CASE STUDY: Coke spreads Christmas cheer in Seoul
SEOUL - Christmas 2010, Coca-Cola wanted to bring holiday cheer and the holiday spirit to Koreans, and encourage them to share it with their loved ones and friends, while at the same time reinforcing Coke’s brand awareness in the country.
Top 10 pay-TV promos
Whether for branding or to drive tune-in for appointment to view programming, television’s in-house creatives and their agencies produce some truly entertaining spots to promote their channels. Big budget or small, global or local, we asked the region’s networks to submit their best promos, here are ten of the best.
Mindshare, Carat Vizeum, MEC top new RECMA rankings
GLOBAL – Mindshare, Carat Vizeum and MEC have emerged as the best media agency networks, according to new research from RECMA based on criteria other than billings alone.
Microsoft Advertising elevates Richard Dunmall to global role
HONG KONG - Microsoft Advertising’s Hong Kong based vice-president for Greater Asia Pacific and the Americas Richard Dunmall will relocate to New York for his promotion to the newly-created role of vice president for global agencies and accounts.
Zuji appoints Reprise Media in Australia
SYDNEY - Asia-Pacific online travel agency Zuji has appointed Reprise Media, part of the Mediabrands group, to drive the company’s search engine optimisation (SEO) and social media activities for the Australian market.
Aaron Wild appointed general manager at PHD Shanghai
SHANGHAI - Aaron Wild has been appointed as general manager at PHD Shanghai, joining from Mindshare in the Middle East.
Cheil appoints directors in Australia for Asia expansion
SEOUL - Cheil Worldwide has announced the appointment of Andrew Swinton as managing director and Keun Ho Kim as deputy managing director of Cheil Australia. Both will be based in Sydney.
McCann Erickson hires new regional business director
SINGAPORE – McCann Erickson has appointed Anne Lochoff as regional business director, based in Singapore, managing the MasterCard account across Asia, the Middle East and Africa.
UM retains US$50m L'Oreal media account in Australia
SYDNEY – L’Oreal has reportedly reappointed IPG’s Universal McCann (UM) to its US$50 million consolidated media buying and planning account in Australia, following a review initiated in August.
CASE STUDY: HSBC Red's mobile ads tempt women with free shoe offer
MANILA – HSBC used mobile advertising, via Globe Telecom’s Out There Media mobile advertising solution, to get women to sign up for its Red Mastercard credit card.
INTERVIEW: CEO Jon Cook on VML’s global expansion
SYDNEY/SINGAPORE – Having launched a full-service agency within the Y&R Group in Australia, CEO and President Jon Cook explains VML’s expansion strategy.
INTERVIEW: VML Qais chairman Keith Timimi on the new partnership
One month into the VML Qais partnership, Singapore-based chairman Keith Timimi speaks with Campaign about new-found friends, synergies and new business wins.
New Zealand’s Telecom drops ‘Abstain’ campaign
NEW ZEALAND – Telecom has dropped its controversial ‘Abstain from the Game’ campaign, and the retail chief executive has apologised internally.
CASBAA 2011: Linear advertising “won’t survive”
HONG KONG – Linear campaigns and linear agency models won’t survive in an increasingly non-linear world. That was the overwhelming message from an industry panel at CASBAA 2011.
CASBAA 2011: Pay TV urged to innovate, collaborate
HONG KONG – The region’s assembled pay-TV industry was encouraged to embrace new distribution opportunities and monetise content, as windows shorten and demand for exclusive rights diminishes.