UPDATE: ZenithOptimedia upgrades global ad forecast to 4.8 per cent; Asia Pacific accounts for 30 per cent of global ad growth

GLOBAL – A mid-year surge in advertising has prompted ZenithOptimedia to upgrade its forecast for global ad growth, across all regions, this year from 3.5 per cent to 4.8 per cent. This year Asia Pacific will account for 30 per cent of global adspend growth; the region currently makes up 24 per cent of total global adspend.

by Magz Osborne