Hong Kong: Enfagrow offers winning formula

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (4=) McDonald’s 35th Anniversary DDB/OMD 94%
1= (1) Fortune Pharmacal Coltalin-GP Extra
In-house/In-house 94%
3= (4=) Promise Finance Personal Loan
Asatsu DK/Asatsu DK 86%
3= (13) Mead Johnson Enfagrow A+
Saatchi & Saatchi/Starcom 86%
3= (6=) Colgate Total Toothpaste
Y&R/MEC 86%
6 (-) Want Want Snacks In-house/In-house 84%
7= (-) Extra Professional Sugarfree Chewing Gum
BBDO/MediaCom 82%
7= (-) Enear Cream Bath 
In-house/In-house 82%
9= (6=) Salonpas Patch  
In-house/Asatsu DK 81%
9= (6=) Advance Pharmaceutical Neosed Tablet
WHIM Advertising/In-house 81%
11 (-) Abbott Laboratories PediaSure Senses/PHD 80%
12 (-) HSBC    
JWT/Mindshare 78%
13 (-) Fortune Pharmacal Magsil
In-house/In-house 77%
14 (-) Head & Shoulders Dandruff Care Shampoo
Saatchi & Saatchi/Starcom 76%



 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

Source: Campaign China