The aggressively pink and bubbly vehicle is promoting the imminent arrival of a "permanent EVA Air Hello Kitty jet for Singapore" on 21 June. The agencies are also inflicting a Kitty-themed faux-3D airstrip on commuters in two MRT stations.
Jun 5, 2015
Hello Kitty bus precedes Hello Kitty jet in Singapore
Eva Air, Moove Media and Bates CHI & Partners are the parties responsible for a double-decker bus festooned inside and out with Hello Kitty kitsch, which can now be found plying the streets of Singapore—most likely with a gaggle of Kitty-crazed fans running after it desperate to take selfies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Dec 14, 2023
Ad Nut's favourite campaigns of 2023
Feb 28, 2020
Making her Olympic debut: Hello Kitty
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jun 15, 2016
Eva Air wants to profile you for a better travel ...
Dec 21, 2022
Ad Nut’s 10 best ads of 2022
Just Published
7 hours ago
Dentsu ANZ restructures: CEOs Danny Bass and Steve ...
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
PROMOTED
8 hours ago
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
8 hours ago
Should Gen Zs make financial trade-offs to navigate ...
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
8 hours ago
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.