Ad Nut
Jun 5, 2015

Hello Kitty bus precedes Hello Kitty jet in Singapore

Eva Air, Moove Media and Bates CHI & Partners are the parties responsible for a double-decker bus festooned inside and out with Hello Kitty kitsch, which can now be found plying the streets of Singapore—most likely with a gaggle of Kitty-crazed fans running after it desperate to take selfies.

Hello Kitty bus precedes Hello Kitty jet in Singapore

The aggressively pink and bubbly vehicle is promoting the imminent arrival of a "permanent EVA Air Hello Kitty jet for Singapore" on 21 June. The agencies are also inflicting a Kitty-themed faux-3D airstrip on commuters in two MRT stations.

 
 
 
 

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Musk’s X battles India in court while advertisers ...

The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.

1 day ago

Women to Watch 2024: Hyewon Park, EssenceMediacom

Park may have brought in great success for a key client, but matching this accolade is her willingness to continually upgrade her leadership skills.

1 day ago

Nvidia brings AI to the desktop—what does it mean ...

Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.