Hello Kitty bus precedes Hello Kitty jet in Singapore

Eva Air, Moove Media and Bates CHI & Partners are the parties responsible for a double-decker bus festooned inside and out with Hello Kitty kitsch, which can now be found plying the streets of Singapore—most likely with a gaggle of Kitty-crazed fans running after it desperate to take selfies.

The aggressively pink and bubbly vehicle is promoting the imminent arrival of a "permanent EVA Air Hello Kitty jet for Singapore" on 21 June. The agencies are also inflicting a Kitty-themed faux-3D airstrip on commuters in two MRT stations.