Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
Saraf began her career with Famous as an intern and played multiple roles over the last decade.
The financial services' pre-digital viral hit is now 25 years old, but remains irritatingly clever.
EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.