Ad Nut
Jul 9, 2015

Girls destroy limitations in latest #LikeAGirl video

'#LikeAGirl - Unstoppable' for Always by Leo Burnett

Girls destroy limitations in latest #LikeAGirl video

From Campaign UK:

Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women across the world.

Leo Burnett created the new spot, which follows the formula established in the previous ad: girls are interviewed by marketers about the limitations they feel are forced on them by society. Beyond the online film, Always has created a curriculum to teach girls about maintaining confidence through puberty, which it is offering to schools along with sample products. Always, which is owned by Procter & Gamble, is also partnering with TED, a non-profit organisation, to create content and talks that inspire confidence in young women as part of its campaign.

 

Related Articles

Just Published

5 hours ago

Creative Minds: Why Ng Mei Mei’s perfect day is a ...

Get to know the creative group head at Iris Singapore who started a cookie business during the pandemic that forced her to go without sleep for 50 hours.

22 hours ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.