Ad Nut
Jul 9, 2015

Girls destroy limitations in latest #LikeAGirl video

'#LikeAGirl - Unstoppable' for Always by Leo Burnett

Girls destroy limitations in latest #LikeAGirl video

From Campaign UK:

Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women across the world.

Leo Burnett created the new spot, which follows the formula established in the previous ad: girls are interviewed by marketers about the limitations they feel are forced on them by society. Beyond the online film, Always has created a curriculum to teach girls about maintaining confidence through puberty, which it is offering to schools along with sample products. Always, which is owned by Procter & Gamble, is also partnering with TED, a non-profit organisation, to create content and talks that inspire confidence in young women as part of its campaign.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

A spotlight night for Publicis Groupe, with Ogilvy ...

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

2 hours ago

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

4 hours ago

Ogilvy and Mindshare split top APAC network awards ...

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

9 hours ago

Prime Video nabs first big agency partner as it ...

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.