Ad Nut
Jul 9, 2015

Girls destroy limitations in latest #LikeAGirl video

'#LikeAGirl - Unstoppable' for Always by Leo Burnett

Girls destroy limitations in latest #LikeAGirl video

From Campaign UK:

Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women across the world.

Leo Burnett created the new spot, which follows the formula established in the previous ad: girls are interviewed by marketers about the limitations they feel are forced on them by society. Beyond the online film, Always has created a curriculum to teach girls about maintaining confidence through puberty, which it is offering to schools along with sample products. Always, which is owned by Procter & Gamble, is also partnering with TED, a non-profit organisation, to create content and talks that inspire confidence in young women as part of its campaign.

 

Related Articles

Just Published

6 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

7 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

7 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

7 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.