Ad Nut
Jul 9, 2015

Girls destroy limitations in latest #LikeAGirl video

'#LikeAGirl - Unstoppable' for Always by Leo Burnett

Girls destroy limitations in latest #LikeAGirl video

From Campaign UK:

Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women across the world.

Leo Burnett created the new spot, which follows the formula established in the previous ad: girls are interviewed by marketers about the limitations they feel are forced on them by society. Beyond the online film, Always has created a curriculum to teach girls about maintaining confidence through puberty, which it is offering to schools along with sample products. Always, which is owned by Procter & Gamble, is also partnering with TED, a non-profit organisation, to create content and talks that inspire confidence in young women as part of its campaign.

 

Related Articles

Just Published

3 hours ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

5 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

5 hours ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

16 hours ago

Global CCO Alex Lopez to leave McCann as Harjot ...

Changes announced by Daryl Lee.