Future of marketing: ‘Infobesity’ hinders progress
The accessibility of information, advancement of technology and better-informed consumers are likely to have the biggest impact on marketing over the course of the next five years, according to new research by Effective Brands. The ‘Marketing 2020’ report is based on the views of more than 10,000 professionals across 92 countries. it presents the state of global marketing today and where it is likely to be in the near future, putting Asian findings into a global context.
