The work, developed alongside DDB London, features a St Bernard rescue dog bearing a copy of the FT in place of the standard brandy barrel, emerging from a blizzard.
The outdoor poster component, which will centre on Hong Kong’s central business district, will be supported by a regional business-to-business electronic direct marketing campaign. Having previously featured in the UK and the US, it will run until the end of the year in Hong Kong.
The outdoor poster component, which will centre on Hong Kong’s central business district, will be supported by a regional business-to-business electronic direct marketing campaign. Having previously featured in the UK and the US, it will run until the end of the year in Hong Kong.
