Byravee Iyer
Jan 30, 2014

Fortune Indonesia retains $3 million Tupperware business

JAKARTA - After a four-month-long pitch process, Tupperware has retained homegrown agency Fortune Indonesia as its advertising agency in Indonesia.

Fortune Indonesia retains $3 million Tupperware business

The decision comes after Tupperware called a pitch in September, which saw Fortune Indonesia face off against several multinational and local agencies including Rise Indonesia, Edelman and Dwi Sapta, said Hany Nurahmawati, the agency’s marketing and communications manager.

Last year Indonesia replaced Germany as the biggest market for Tupperware products. The company, which operates a direct sales force model comprised mostly of homemakers, has more than 200,000 people pitching its products in the country.

For Tupperware, like many other companies, Indonesia and other emerging markets are important, as growth in mature markets including the US has slowed. In fact, emerging markets contribute more than 60 per cent of the firm’s business.

Tupperware is currently running its ‘SheCan!’ campaign in Indonesia. The campaign includes print media, television programmes, roadshows across 16 cities, and CSR initiatives. 

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