Byravee Iyer
Jan 30, 2014

Fortune Indonesia retains $3 million Tupperware business

JAKARTA - After a four-month-long pitch process, Tupperware has retained homegrown agency Fortune Indonesia as its advertising agency in Indonesia.

Fortune Indonesia retains $3 million Tupperware business

The decision comes after Tupperware called a pitch in September, which saw Fortune Indonesia face off against several multinational and local agencies including Rise Indonesia, Edelman and Dwi Sapta, said Hany Nurahmawati, the agency’s marketing and communications manager.

Last year Indonesia replaced Germany as the biggest market for Tupperware products. The company, which operates a direct sales force model comprised mostly of homemakers, has more than 200,000 people pitching its products in the country.

For Tupperware, like many other companies, Indonesia and other emerging markets are important, as growth in mature markets including the US has slowed. In fact, emerging markets contribute more than 60 per cent of the firm’s business.

Tupperware is currently running its ‘SheCan!’ campaign in Indonesia. The campaign includes print media, television programmes, roadshows across 16 cities, and CSR initiatives. 

Related Articles

Just Published

10 hours ago

Move and win roundup: Week of July 4, 2022

Developments from MullenLowe Singapore, Alley Group in ANZ and VMLY&R Malaysia.

10 hours ago

Covid taught us how to build human-first workplaces

The pandemic accelerated conversations and real action around work-life balance; mental health and wellness; and leadership and culture, says the deputy managing director at Redhill.

11 hours ago

One size does not fit all when selecting China ...

SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.

11 hours ago

Tech MVP 2022: Tomy Chan, Publicis Groupe

MOST VALUABLE PROFESSIONAL: As head of tech for Publicis Groupe, China, Chan has shown strong vision and leadership in product design, development and application to achieve remarkable results.