Matthew Miller
Jan 20, 2020

Disney Shanghai awards media duties

Decision concludes a pitch that began in May and reportedly included all the major MNC agency groups.

(Getty Images)

Campaign Asia-Pacific has learned that following a lengthy pitch, Publicis Media's Starcom will take over media duties for Mickey Mouse's mainland playground, Shanghai Disney Resortjust in time for the Chinese calendar year devoted to the mouse rat and mouse are synonymous in Chinese.

The pitch, which was kept separate from the global Disney pitch that ended in October Shanghai Disney is a joint venture of The Walt Disney Company and Shanghai Shendi Group...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mark Wang promoted to Edelman China CEO
Premium
28 minutes ago

Mark Wang promoted to Edelman China CEO

Plus a new chief growth officer for China.

Premium
A year after abandoning 'deathtrap', WPP's Malaysian campus plans remain in limbo
Premium
5 hours ago

A year after abandoning 'deathtrap', WPP's ...

Agency network says it continues to look for a suitable location for a new KL campus, with agencies remaining in disparate offices for now.

Premium
Agency staff get 2 hours max for uninterrupted work
Premium
6 hours ago

Agency staff get 2 hours max for uninterrupted work

Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.

Premium
Corporate reputation no longer just about financial performance
Premium
6 hours ago

Corporate reputation no longer just about financial ...

A new report by Weber Shandwick reveals the changing facets of reputation that lead to increased scrutiny for companies.