Matthew Miller
Jan 20, 2020

Disney Shanghai awards media duties

Decision concludes a pitch that began in May and reportedly included all the major MNC agency groups.

(Getty Images)

Campaign Asia-Pacific has learned that following a lengthy pitch, Publicis Media's Starcom will take over media duties for Mickey Mouse's mainland playground, Shanghai Disney Resortjust in time for the Chinese calendar year devoted to the mouse rat and mouse are synonymous in Chinese.

The pitch, which was kept separate from the global Disney pitch that ended in October Shanghai Disney is a joint venture of The Walt Disney Company and Shanghai Shendi Group...

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