Dongfeng Yueda Kia Motors announced that it was calling a digital pitch in China for its new QB model to be introduced this summer. No less than three Chinese agencies are reported to have been invited to submit their respective proposals, including the incumbent CIG.
Omnicom Media Group Asia-Pacific appointed Samantha Pearlson to the position of business director for digital platforms. Based in Singapore, she is responsible for managing clients including Johnson & Johnson, Visa, Standard Chartered Bank and Getty Images.
Nokia is set to roll out the X-100 music-oriented handset phone in April that targets emerging markets. The phone will be sold for US$50 and features a loudspeaker, FM Radio, headphone socket and a torch.
Sony Ericsson elevated Steve Walker to global head of marketing, filling in the shoes of Lennard Hoornick who left the firm six months ago. Previously the acting head of marketing, he has been at the firm since 2001, and the move is part of Sony Ericsson’s strategy of expanding further into the smartphone market.
Warner Bros became the first major studio to launch an online film rental service on Facebook in the US. Users will be able to watch a full-length movie within the social network site for US$3 or 30 Facebook credits, the virtual Facebook currency.
Wincasting, a Chinese internet and mobile integrated agency, has forged ties with Shanghai Media Group’s Eastern Satellite TV on the new dating TV game show One100. The dating show was initially broadcast on Eastern Satellite TV in May 2010, with the latest season set to air later this month.
Nikkei Business Publications Asia has tapped Publicitas Hong Kong (PHK) as its advertising sales representative for the Hong Kong market commencing on April 1. PHK will be responsible for Nikkei’s suite of B2B magazines and online media, including its flagship magazine Nikkei Business.
Skype announced that ads would begin appearing on its home tab in the US, UK and Germany in its initial stages. The digital communications firm said that the ads would not interrupt the voice call or chat experience as pop-up ads in mid-conversation would not be part of the advertising approach.
