Maxus moved its Shangri-La Hotels and Resorts business from Singapore to its Hong Kong office. With the move, the agency added a new account team leader, Carol Yim, and digital planner Nestor Yeung.
Adtech Singapore 2011, a two-day exhibition and conference organised by DMG Events, kicked off on 16 June, attracting over 2,000 industry players from agencies and publishers. It showcases new practices and technologies, as well as the chance to learn how other brands have leveraged on digital technologies to increase their online presence.
Sony Computer Entertainment announced a review of its digital advertising business. The tech company is speaking with agencies regarding a range of briefs regarding the promotion of its consoles and the launch of new games.
OMD Thailand was awarded the media business for OPPO, Thailand’s best-selling brand of mobile phone. Owned by OPPO Thai, the OPPO account, valued at US$4 million, involves integrated media planning and buying across traditional and digital platforms.
Acer and Samsung released netbooks operating on Google's Linux-based operating system. 'Chromebooks' are built for web-access and barely have installed programmes, functioning mostly through Google's cloud applications.
Cannes Lions and YouTube announced the winners of the YouTube Cannes Lions 'Good work' and Young Lions '48 Hour' ad competitions. The 'Good work' initiative encouraged creatives to submit a one-minute video that addresses a brief from non-profit organisations seeking creative support for the critical issues they tackle.
Google rolled out a 'performance bundle' for its display network, claiming it will provide more meaningful metrics for advertisers to judge the effectiveness of display advertising campaigns. In all, it developed four tools as part of the bundle, to create better measurement, transparency and value for advertisers' display campaigns.
Facebook hired former White House press secretary Joe Lockhart as its vice-president of communications. Lockhart was chief spokesman and senior adviser to President Bill Clinton in his second term of office and also handled press affairs during Clinton's impeachment trial.
Lashou.com awarded its creative duties to WE Marketing following a five-way pitch. The agency's Beijing office will take charge of branding duties for the group-buying site across China.
Ebay, Yahoo, Google, Nokia and Skype joined forces to launch the Asia Internet Coalition, an industry association to promote understanding and the resolution of internet policy issues in Asia-Pacific. Led by John Ure, director of telecommunications research project at Hong Kong University, it seeks engagement with policymakers, the industry and internet users to promote its aims of an open internet.
Google’s Chrome web store was found to have a browser extension that enables users to bypass the pay wall of The Wall Street Journal and read online articles for free. The extension, Read WSJ makes use of Google Search’s ‘cache’ feature taking a cached version of the story and delivering it as an unlocked article.
Sweden-based mobile advertising and managed services firm 24MAS opened a new office in Bangkok, Thailand. In collaboration with its Singapore and Kuala-Lumpur offices, the new unit will offer mobile advertising and app store solutions to the local market in the country.
XM-Asia was appointed by Soyjoy to market its products through digital channels and on-ground activation. XM-Asia will be handling digital, activation and public relations for the soy-based brand.
Aegis Media China and Chinese media agency Charm Communications formed a joint digital media trading platform to be led by Michael Chang, chief digital officer for Aegis Media China and Taiwan. The consolidation boosts both parties’ buying strength in China and benefit the digital media efficiency of clients for both sides.
