The jury for the 2020 Digital Media Awards, celebrating the best digital marketing work, innovation and talent—as well as the Greater China region’s growing influence on the global digital industry—has announced its shortlist.
The shortlist (below) spans categories for media types, product sectors, digital media owners, and people and companies. The independent jury comprised leading client marketers, digital practitioners and agency strategists, as well as other experts in the field of digital marketing, will judge entries.
The awards presentation for the 2020 Digital Media Awards has been cancelled due to the ongoing coronavirus pandemic, and our priority at this time is the safety of our delegates and teams. In light of this, the winnners will be officially announced on the May 13 on the Digital Media Awards website, Campaign Asia-Pacific and Campaign China. Should you have any further queries, please reach out to the Awards Team [email protected].
| MEDIA AWARDS | |||||
| Entry Category | Credited Campaign Title | Credited Agency/Client | Credited Brand Name | Credited Market | Entry ID |
| Search / Search Engine Optimization | To be announced | ||||
| Mobile | Weibo Decentralization Social Campaign | Inspire Integrated Marketing Communications Co., Ltd | Wang Lao Ji | China | M02.360176 |
| HsuFuChi Chinese New Year Memory Train | Mindshare China | HsuFuChi | China | M02.360607 | |
| Nike All-Star Weekend: Better Than Broadcast | Mindshare China | Nike | China | M02.360636 | |
| Nike: Getting Reluctant Runners Running | Mindshare China | Nike | China | M02.360641 | |
| Nike Next%: Speed is Your Currency | Mindshare China | Nike | China | M02.360652 | |
| Website & Microsite | To be announced | ||||
| Social Media | The Chinese New Year Transfiguration of McDonald’s | BBDO China | Mcdonald’s | China | M05.360508 |
| Life-Space Find your beautiful self Campaign | Beijing JUXT Marketing Service CO., LTD | Life-Space | China | M05.360464 | |
| Eagle's: Bitterness is Life's Sweet Gift | MediaV | EAGLE'S | China | M05.358656 | |
| QQ Star Milk's Night at the Museum | Mindshare China | QQ Star Milk | China | M05.360672 | |
| Audi Chatbot | OMG Taiwan | Audi Taiwan | Taiwan | M05.360169 | |
| Apps, Gaming | Brand APP Operation | Fractalist information technology (Beijing). inc | Jaguar+/LandRover+ | China | M06.359419 |
| FIVE GUM AND ESPORTS: AN UNEXPECTED PARTNERSHIP | MediaCom | Five | China | M06.359502 | |
| Nike: Getting Reluctant Runners Running | Mindshare China | Nike | China | M06.360644 | |
| That Instant Go Feeling with Nike React | Mindshare Taiwan | Nike | Taiwan | M06.360692 | |
| Tencent Campaign | N/A | Tencent | China | M06.360164 | |
| Interactive Media / Video | VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT | BlueFocus Digital | VOLVO S60 | China | M07.360516 |
| Empower Gen-Z: Reproducing Wang Lao Ji | Inspire Integrated Marketing Communications Co., Ltd | Wang Lao Ji | China | M07.360190 | |
| QQ Star Milk's Night at the Museum | Mindshare China | QQ Star Milk | China | M07.360677 | |
| Audi e-tron has landed | PHD Taiwan | Audi Taiwan | Taiwan | M07.360171 | |
| STB Encounter the Unexpected IMC Campaign | Ruder Finn Shanghai | Passion Made Possible | China | M07.360220 | |
| KOL Influencer / Viral Marketing | The Chinese New Year Transfiguration of McDonald’s | BBDO China | Mcdonald‘s | China | M08.360509 |
| Fearless of age,I have my story | DeVries Global | OLAY | China | M08.360674 | |
| A Handy Good Luck to the CNY | Inspire Integrated Marketing Communications Co., Ltd | Breeze | China | M08.360200 | |
| Weibo All-star Entertaining Social Campaign | Inspire Integrated Marketing Communications Co., Ltd | Wang Lao Ji | China | M08.360196 | |
| adidas Originals Ozweego refreshed cultural dialogue | MediaCom | Originals | China | M08.359507 | |
| Digital Media Innovation | Empower Gen-Z: Reproducing Wang Lao Ji | Inspire Integrated Marketing Communications Co., Ltd | Wang Lao Ji | China | M09.360192 |
| Snickers You’re Not You When You Travel | MediaCom | Snickers | China | M09.359501 | |
| Super Relatable Super NAN | Mindshare China | Super NAN | China | M09.360662 | |
| Tencent Campaign | N/A | Tencent | China | M09.360073 | |
| Unlock Consumer Journey as a Pioneer in Tourism | Xaxis China | Hong Kong Disneyland | China | M09.359767 | |
| Data Analytics / Insights | 2019 TMALL BRAND STRATEGY | BBDO China | Tmall | China | M10.360485 |
| adidas UltraBOOST 19 Recode | MediaCom | adidas | China | M10.359509 | |
| Promise Fight Back Project | MediaCom Hong Kong | Promise | Hong Kong SAR | M10.360258 | |
| Nike Next%: Speed is Your Currency | Mindshare China | Nike | China | M10.360655 | |
| Super Relatable Super NAN | Mindshare China | Super NAN | China | M10.360666 | |
| Never Stop Fighting | PHD China | HP Computer : ZHAN CLUB | China | M10.359628 | |
| Integrated | The Chinese New Year Transfiguration of McDonald’s | BBDO China | Mcdonald's | China | M11.360510 |
| 2019 TMALL BRAND STRATEGY | BBDO China | Tmall | China | M11.360482 | |
| Oreo X The Forbidden City | BlueFocus Digital | Oreo | China | M11.360578 | |
| Water Cycling | Medialand Digital Strategy Limited | Daan Forest Park | Taiwan | M11.359255 | |
| Nike: Getting Reluctant Runners Running | Mindshare China | Nike | China | M11.360647 | |
| E-Commerce | The Makeover of the Four Immortals | BBDO China | KSF Express Noodles | China | M12.360502 |
| 2019 TMALL BRAND STRATEGY | BBDO China | Tmall | China | M12.360483 | |
| Thriving Through Adversity: Smarter Audience Targeting | ForwardPMX | Lane Crawford | Hong Kong SAR | M12.361225 | |
| Nike Next%: Speed is Your Currency | Mindshare China | Nike | China | M12.360657 | |
| JUMP WITH AIRCOFFEE | Publicis Commerce | NESCAFE GOLD | China | M12.358788 | |
| SECTOR AWARDS | |||||
| Entry Category | Credited Campaign Title | Credited Agency/Client | Credited Brand Name | Credited Market | Entry ID |
| Beverages (alcoholic) | Tuborg Open | Initiative China | TUBORG | China | S01.360236 |
| 2019 Hennessy Tmall Super Brand Day | Shanghai Thunder Public Relations Consulting Co.,Ltd. | Hennessy | China | S01.360550 | |
| Food & Beverage Products – non-alcoholic (including Pet Food) | The Makeover of the Four Immortals | BBDO China | KSF Express Noodles | China | S02.360501 |
| Oreo X The Forbidden City | BlueFocus Digital | Oreo | China | S02.360593 | |
| Empower Gen-Z: Reproducing Wang Lao Ji | Inspire Integrated Marketing Communications Co., Ltd | Wang Lao Ji | China | S02.360189 | |
| QQ Star Milk’s Night at the Museum | Mindshare China | QQ Star Milk | China | S02.360668 | |
| HsuFuChi Chinese New Year Memory Train | Mindshare China | HsuFuChi | China | S02.360603 | |
| Avocado from Mexico X JUHUASUAN Ecommerce Social Campaign | Sopexa China Co., Ltd | Avocado from Mexico | China | S02.360185 | |
| Pharmaceuticals, Consumer Health | Life-Space Find your beautiful self Campaign | Beijing JUXT Marketing Service CO., LTD | Life-Space | China | S04.360468 |
| A Handy Good Luck to the CNY | Inspire Integrated Marketing Communications Co., Ltd | Breeze | China | S04.360198 | |
| Super Relatable Super NAN | Mindshare China | Super NAN | China | S04.360660 | |
| Beauty Products, Cosmetics & Toiletries | No shortlist | ||||
| Consumer Products – Others Including Durable Goods | adidas Originals Ozweego refreshed cultural dialogue | MediaCom | Originals | China | S06.359508 |
| UltraBOOST19: Recode | MediaCom | adidas | China | S06.359510 | |
| Nike All-Star Weekend: Better Than Broadcast | Mindshare China | Nike | China | S06.360631 | |
| Nike: Getting Reluctant Runners Running | Mindshare China | Nike | China | S06.360638 | |
| Nike Next%: Speed is Your Currency | Mindshare China | Nike | China | S06.360649 | |
| Cars, Automotive and Transportation Services | SGM Intelligent Marketing Hub System | AddNewer Technology | ReachMax | China | S07.358041 |
| VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT | BlueFocus Digital | VOLVO S60 | China | S07.360518 | |
| Acura Chinese New year campaign | dentsuX | Acura | China | S07.360676 | |
| Cruising to the Dream Performance | Mindshare Hong Kong Ltd - Neo | Dream Cruises | Hong Kong SAR | S07.360571 | |
| Deep Fake: You the Action Hero | PHD | VW Touareg | China | S07.359135 | |
| Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants) | ALL×PSG Online Campaign | ASAP+ | AccorHotels Group | China | S08.360155 |
| The Chinese New Year Transfiguration of McDonald’s | BBDO China | Mcdonald‘s | China | S08.360507 | |
| TMALL BRAND STRATEGY | BBDO China | Tmall | China | S08.360395 | |
| #Too Australian for words | UM China | Tourism Australia | China | S08.359538 | |
| IMC-《The Longest Day In CHANG’AN》 | N/A | Youku | China | S08.359965 | |
| Financial Services / Insurance, Commercial Public Services, Business Products & Services | No shortlist | ||||
| Fashion & Jewellery | No shortlist | ||||
| Corporate Image & Corporate Social Responsibility | Watch Out For This Woman | BBDO China | Alibaba | China | S12.360493 |
| SHOW THE CULTURE WITH THE MOMS | BlueFocus Digital | Pepsi | China | S12.360486 | |
| HKRI Love & Design Campaign | Shanghai TONGSEAL Business Consulting Co.ltd | HKR International Limited | China | S12.359618 | |
| Charities, Public Health & Safety, Public Awareness Messages | iQIYI | N/A | iQIYI | China | S13.359209 |
| Share The Orange — Miss Voice | N/A | iQIYI | China | S13.358269 | |
| Water Cycling | Medialand Digital Strategy Limited | Daan Forest Park | Taiwan | S13.359165 | |
| Combing the Warrior Figurine's Hair | Proximity Advertising (Shanghai) Company Limited/JQK Production | Tsinghua University Art Museum | China | S13.360503 | |
| A Maze on Fingertips Helps the People Lost | WeChat Advertising | China Media Group | China | S13.360547 | |
| DIGITAL MEDIA OWNERS AWARDS | |||||
| Entry Category | Credited Campaign Title | Credited Agency/Client | Credited Brand Name | Credited Market | Entry ID |
| Most Innovative Media Technology | CDP based B2B marketing solutions empower HP's growth | Beijing Gridsum Technology Co., Ltd. | HP | China | DM01.359855 |
| ZoomAI Technology Innovation | N/A | iQIYI | China | DM01.359235 | |
| Hongqiao T2 Arrival Domination LED Series | SAMDECAUX | Shanghai Pudong Airport | China | DM01.360428 | |
| Shanghai Pudong Satellite Digital Media Collection | SAMDECAUX | Shanghai Pudong Airport | China | DM01.359723 | |
| Shanghai Pudong T2 International Departure Customs King-sized LED | SAMDECAUX | Shanghai Pudong Airport | China | DM01.360426 | |
| Best Use of Integration | The Chinese New Year Transfiguration of McDonald’s | BBDO China | Mcdonald’s | China | DM02.360512 |
| 2019 TMALL BRAND STRATEGY | BBDO China | Tmall | China | DM02.360484 | |
| PEOPLE & COMPANY AWARDS | |||||
| Entry Category | Credited Nominee’s Name | Credited Team Name | Credited Agency/Client | Credited Market | Entry ID |
| Digital Disrupter of the Year (Rising Star) | To be announced | ||||
| Digital Strategist of the Year | Anson Leung Man Lok | Mindshare Hong Kong Limted - NEO | Hong Kong SAR | P02.361241 | |
| Silas Ho | N/A | MediaCom Hong Kong | Hong Kong SAR | P02.360263 | |
| Vivian Wang | N/A | iQIYI | China | P02.359156 | |
| Yi Liu | N/A | Mindshare China | China | P02.360618 | |
| Digital Marketer of the Year | Amber Liu | N/A | LEO Digital Network | China | P03.359545 |
| Leon Chen | N/A | iQIYI | China | P03.359158 | |
| Digital Communications Team of the Year | N/A | Content+ | Mindshare China | China | P04.360624 |
| N/A | iQIYI Marketing Department | iQIYI | China | P04.359106 | |
| Digital Media Innovator of the Year | N/A | N/A | iQIYI | China | P05.359107 |
| N/A | N/A | LEO Digital Network | China | P05.359544 | |
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