Staff Reporters
Apr 24, 2020

Digital Media Awards shortlist announced

The shortlist for the awards spans categories for media types, product sectors, digital media owners, and people and companies. The winners will be announced in May.

Digital Media Awards shortlist announced

The jury for the 2020 Digital Media Awards, celebrating the best digital marketing work, innovation and talent—as well as the Greater China region’s growing influence on the global digital industry—has announced its shortlist.

The shortlist (below) spans categories for media types, product sectors, digital media owners, and people and companies. The independent jury comprised leading client marketers, digital practitioners and agency strategists, as well as other experts in the field of digital marketing, will judge entries.

The awards presentation for the 2020 Digital Media Awards has been cancelled due to the ongoing coronavirus pandemic, and our priority at this time is the safety of our delegates and teams. In light of this, the winnners will be officially announced on the May 13 on the Digital Media Awards website, Campaign Asia-Pacific and Campaign China. Should you have any further queries, please reach out to the Awards Team dmachina@haymarket.asia.

MEDIA AWARDS
Entry Category Credited Campaign Title  Credited Agency/Client  Credited Brand Name  Credited Market  Entry ID
Search / Search Engine Optimization To be announced
Mobile Weibo Decentralization Social Campaign Inspire Integrated Marketing Communications Co., Ltd Wang Lao Ji China M02.360176
HsuFuChi Chinese New Year Memory Train Mindshare China HsuFuChi China M02.360607
Nike All-Star Weekend: Better Than Broadcast Mindshare China Nike China M02.360636
Nike: Getting Reluctant Runners Running Mindshare China Nike China M02.360641
Nike Next%: Speed is Your Currency Mindshare China Nike China M02.360652
Website & Microsite To be announced
Social Media The Chinese New Year Transfiguration of McDonald’s BBDO China Mcdonald’s China M05.360508
Life-Space Find your beautiful self Campaign Beijing JUXT Marketing Service CO., LTD Life-Space China M05.360464
Eagle's: Bitterness is Life's Sweet Gift MediaV EAGLE'S China M05.358656
QQ Star Milk's Night at the Museum Mindshare China QQ Star Milk China M05.360672
Audi Chatbot OMG Taiwan Audi Taiwan Taiwan M05.360169
Apps, Gaming Brand APP Operation Fractalist information technology (Beijing). inc Jaguar+/LandRover+ China M06.359419
FIVE GUM AND ESPORTS: AN UNEXPECTED PARTNERSHIP MediaCom Five China M06.359502
Nike: Getting Reluctant Runners Running Mindshare China Nike China M06.360644
That Instant Go Feeling with Nike React Mindshare Taiwan Nike Taiwan M06.360692
Tencent Campaign N/A Tencent China M06.360164
Interactive Media / Video VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT BlueFocus Digital VOLVO S60 China M07.360516
Empower Gen-Z: Reproducing Wang Lao Ji Inspire Integrated Marketing Communications Co., Ltd Wang Lao Ji China M07.360190
QQ Star Milk's Night at the Museum Mindshare China QQ Star Milk China M07.360677
Audi e-tron has landed PHD Taiwan Audi Taiwan Taiwan M07.360171
STB Encounter the Unexpected IMC Campaign Ruder Finn Shanghai Passion Made Possible China M07.360220
KOL Influencer / Viral Marketing The Chinese New Year Transfiguration of McDonald’s BBDO China Mcdonald‘s China M08.360509
Fearless of age,I have my story DeVries Global OLAY China M08.360674
A Handy Good Luck to the CNY Inspire Integrated Marketing Communications Co., Ltd Breeze China M08.360200
Weibo All-star Entertaining Social Campaign Inspire Integrated Marketing Communications Co., Ltd Wang Lao Ji China M08.360196
adidas Originals Ozweego refreshed cultural dialogue MediaCom Originals China M08.359507
Digital Media Innovation Empower Gen-Z: Reproducing Wang Lao Ji Inspire Integrated Marketing Communications Co., Ltd Wang Lao Ji China M09.360192
Snickers You’re Not You When You Travel MediaCom Snickers China M09.359501
Super Relatable Super NAN Mindshare China Super NAN China M09.360662
Tencent Campaign N/A Tencent China M09.360073
Unlock Consumer Journey as a Pioneer in Tourism Xaxis China Hong Kong Disneyland China M09.359767
Data Analytics / Insights 2019 TMALL BRAND STRATEGY BBDO China Tmall China M10.360485
adidas UltraBOOST 19 Recode MediaCom adidas China M10.359509
Promise Fight Back Project MediaCom Hong Kong Promise Hong Kong SAR M10.360258
Nike Next%: Speed is Your Currency Mindshare China Nike China M10.360655
Super Relatable Super NAN Mindshare China Super NAN China M10.360666
Never Stop Fighting PHD China HP Computer : ZHAN CLUB China M10.359628
Integrated The Chinese New Year Transfiguration of McDonald’s BBDO China Mcdonald's China M11.360510
2019 TMALL BRAND STRATEGY BBDO China Tmall China M11.360482
Oreo X The Forbidden City BlueFocus Digital Oreo China M11.360578
Water Cycling Medialand Digital Strategy Limited Daan Forest Park Taiwan M11.359255
Nike: Getting Reluctant Runners Running Mindshare China Nike China M11.360647
E-Commerce The Makeover of the Four Immortals BBDO China KSF Express Noodles China M12.360502
2019 TMALL BRAND STRATEGY BBDO China Tmall China M12.360483
Thriving Through Adversity: Smarter Audience Targeting  ForwardPMX Lane Crawford Hong Kong SAR M12.361225
Nike Next%: Speed is Your Currency Mindshare China Nike China M12.360657
JUMP WITH AIRCOFFEE Publicis Commerce NESCAFE GOLD China M12.358788
SECTOR AWARDS
Entry Category Credited Campaign Title  Credited Agency/Client  Credited Brand Name  Credited Market  Entry ID
Beverages (alcoholic) Tuborg Open Initiative China TUBORG China S01.360236
2019 Hennessy Tmall Super Brand Day Shanghai Thunder Public Relations Consulting Co.,Ltd. Hennessy China S01.360550
Food & Beverage Products – non-alcoholic (including Pet Food) The Makeover of the Four Immortals BBDO China KSF Express Noodles China S02.360501
Oreo X The Forbidden City BlueFocus Digital Oreo China S02.360593
Empower Gen-Z: Reproducing Wang Lao Ji Inspire Integrated Marketing Communications Co., Ltd Wang Lao Ji China S02.360189
QQ Star Milk’s Night at the Museum Mindshare China QQ Star Milk China S02.360668
HsuFuChi Chinese New Year Memory Train Mindshare China HsuFuChi China S02.360603
Avocado from Mexico X JUHUASUAN Ecommerce Social Campaign Sopexa China Co., Ltd Avocado from Mexico China S02.360185
Pharmaceuticals, Consumer Health Life-Space Find your beautiful self Campaign Beijing JUXT Marketing Service CO., LTD Life-Space China S04.360468
A Handy Good Luck to the CNY Inspire Integrated Marketing Communications Co., Ltd Breeze China S04.360198
Super Relatable Super NAN Mindshare China Super NAN China S04.360660
Beauty Products, Cosmetics & Toiletries No shortlist
Consumer Products – Others Including Durable Goods adidas Originals Ozweego refreshed cultural dialogue MediaCom Originals China S06.359508
UltraBOOST19: Recode MediaCom adidas China S06.359510
Nike All-Star Weekend: Better Than Broadcast Mindshare China Nike China S06.360631
Nike: Getting Reluctant Runners Running Mindshare China Nike China S06.360638
Nike Next%: Speed is Your Currency Mindshare China Nike China S06.360649
Cars, Automotive and Transportation Services SGM Intelligent Marketing Hub System AddNewer Technology ReachMax China S07.358041
VOLVO S60 VIDEO SERIES: TRADITIONAL CHINESE FOLK SUNT BlueFocus Digital VOLVO S60 China S07.360518
Acura Chinese New year campaign dentsuX Acura China S07.360676
Cruising to the Dream Performance Mindshare Hong Kong Ltd - Neo Dream Cruises Hong Kong SAR S07.360571
Deep Fake: You the Action Hero PHD VW Touareg China S07.359135
Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants) ALL×PSG Online Campaign ASAP+ AccorHotels Group China S08.360155
The Chinese New Year Transfiguration of McDonald’s BBDO China Mcdonald‘s China S08.360507
TMALL BRAND STRATEGY BBDO China Tmall China S08.360395
#Too Australian for words UM China Tourism Australia China S08.359538
IMC-《The Longest Day In CHANG’AN》 N/A Youku China S08.359965
Financial Services / Insurance, Commercial Public Services, Business Products & Services No shortlist
Fashion & Jewellery No shortlist
Corporate Image & Corporate Social Responsibility Watch Out For This Woman BBDO China Alibaba China S12.360493
SHOW THE CULTURE WITH THE MOMS BlueFocus Digital Pepsi China S12.360486
HKRI Love & Design Campaign Shanghai TONGSEAL Business Consulting Co.ltd HKR International Limited China S12.359618
Charities, Public Health & Safety, Public Awareness Messages iQIYI N/A iQIYI China S13.359209
Share The Orange — Miss Voice N/A iQIYI China S13.358269
Water Cycling Medialand Digital Strategy Limited Daan Forest Park Taiwan S13.359165
Combing the Warrior Figurine's Hair Proximity Advertising (Shanghai) Company Limited/JQK Production Tsinghua University Art Museum China S13.360503
A Maze on Fingertips Helps the People Lost WeChat Advertising China Media Group China S13.360547
DIGITAL MEDIA OWNERS AWARDS
Entry Category Credited Campaign Title  Credited Agency/Client  Credited Brand Name  Credited Market  Entry ID
Most Innovative Media Technology CDP based B2B marketing solutions empower HP's growth Beijing Gridsum Technology Co., Ltd. HP China DM01.359855
ZoomAI Technology Innovation N/A iQIYI China DM01.359235
Hongqiao T2 Arrival Domination LED Series SAMDECAUX Shanghai Pudong Airport China DM01.360428
Shanghai Pudong Satellite Digital Media Collection SAMDECAUX Shanghai Pudong Airport China DM01.359723
Shanghai Pudong T2 International Departure Customs King-sized LED SAMDECAUX Shanghai Pudong Airport China DM01.360426
Best Use of Integration The Chinese New Year Transfiguration of McDonald’s BBDO China Mcdonald’s China DM02.360512
2019 TMALL BRAND STRATEGY BBDO China Tmall China DM02.360484
PEOPLE & COMPANY AWARDS
Entry Category Credited Nominee’s Name Credited Team Name  Credited Agency/Client  Credited Market  Entry ID 
Digital Disrupter of the Year (Rising Star) To be announced
Digital Strategist of the Year Anson Leung Man Lok Mindshare Hong Kong Limted - NEO Hong Kong SAR P02.361241
Silas Ho N/A MediaCom Hong Kong Hong Kong SAR P02.360263
Vivian Wang N/A iQIYI China P02.359156
Yi Liu N/A Mindshare China China P02.360618
Digital Marketer of the Year Amber Liu N/A LEO Digital Network China P03.359545
Leon Chen N/A iQIYI China P03.359158
Digital Communications Team of the Year N/A Content+ Mindshare China China P04.360624
N/A iQIYI Marketing Department iQIYI China P04.359106
Digital Media Innovator of the Year N/A N/A iQIYI China P05.359107
N/A N/A LEO Digital Network China P05.359544

 

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