Emily Tan
Nov 8, 2012

Digital Media Awards 2012: Coca-Cola named Digital Brand of the Year

BEIJING - At the Digital Media Awards here tonight, Coca-Cola earned recognition as the Digital Brand of the Year, while Digital Agency of the Year honors went to Wunderman (in partnership with Ogilvy, Ikon and Naked), which executed the soft drink brand's 'Share a Coke' campaign.

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Another Coca-Cola campaign, Coke OFW by McCann Philippines, took home the coveted Platinum award. 

"I shouldn't be commenting on it, because it's a McCann work, but it's a beautiful, beautiful piece,"  said jury president Matias Palm-Jensen, who as European chief innovation officer for McCann Erickson abstained from voting or comment on the entry during judging. "It was so strong emotionally, and so real, and that's hard."

Out of a shortlist of 106 entries, the judges awarded 10 Gold, 18 Silver and 21 Bronze trophies (see full listing below). 

Top winners for Gold were 'Share a Coke' by Wunderman (in partnership with Ogilvy, Ikon and Naked), which took home three Golds, and 'See From Sound' for the Amarin Book Centre Thailand by McCann Worldgroup/MRM, which earned two.

Earlier in the day at the a panel of four judges shared some insights into the choices they made and the campaigns selected. (You can also read our complete coverage of the Digital Asia Festival).

 

GOLD WINNERS

Campaign title Agency Advertiser Country
Gunning for Gold on LinkedIn Interactive Avenues American Express India
Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
See From Sound McCann Worldgroup/MRM Amarin Book Center Thailand
Mall Without Boundary Gravitas Limited Sun Hung Kai Real Estate Agency Hong Kong SAR
BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
Mimeisthai at TEDx Clemenger BBDO Sydney TEDx Australia
See From Sound McCann Worldgroup/MRM Amarin Book Center Thailand
Bury the Past DDB DM9JaymeSyfu Gabriela Philippines
Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia

 

SILVER WINNERS

Campaign title Agency Advertiser Country
Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
Why This Kolaveri Di Jack In The Box Worldwide & Sony Music Digital Marketing Team Sony Music Entertainment India India
Demolition Site DDB Group Singapore Courts Singapore
Gift of Life TBWASantiago Mangada Puno Energizer Philippines Inc. / Manikako Inc. Philippines
Save Seven Colenso BBDO The New Zealand Breast Cancer Foundation New Zealand
Mirainihon Project TBWA\Hakuhodo TBWA\Hakuhodo Japan
Crop Circle Interone China BMW China China
Mr. Bao Ogilvy Beijing IBM China
SingTel mioTV BPL Crisis Management MEC SingTel mioTV Singapore
Did Your Designation Just Change? Interactive Avenues American Express India
Gift Of Life TBWA Santiago Mangada Puno Energizer Philippines Inc. / Manikako Inc. Philippines
Flying Book Ogilvy & Mather, Thailand Amway (Thailand) Thailand
Nike Shoe Boxxxx beacon communications  / Leo Burnett Tokyo Nike Japan Japan
Mimeisthai at TEDx Clemenger BBDO TEDx Australia
Save Seven Colenso BBDO The New Zealand Breast Cancer Foundation New Zealand
BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Gunning for Gold on LinkedIn Interactive Avenues American Express India
BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia

 

BRONZE WINNERS

Campaign title Agency Advertiser Country
Nike Shoe Boxxxx beacon communications  / Leo Burnett Tokyo Nike Japan Japan
Realtime Olympics NIM Digital McDonald’s China
The V Motion Project Colenso BBDO Frucor Beverages New Zealand
Nike Shoe Boxxxx beacon communications  / Leo Burnett Tokyo Nike Japan Japan
Gift Of Life TBWA Santiago Mangada Puno Manikako Inc. / Energizer Philippines Inc Philippines
Flying Book Ogilvy & Mather, Thailand Amway (Thailand) Thailand
Knorr 321 Recipe Application - Nutrition Hub AKQA Shanghai Unilever China
Blue Mobility App That Makes Drivers Act MediaCom Beijing Volkswagen (China) China
Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
Crop Circle Interone China BMW China China
Why This Kolaveri Di Jack In The Box Worldwide & Sony Music Digital Marketing Team Sony Music Entertainment India India
It's More Fun in The Philippines BBDO Guerrero Department of Tourism Philippines
Red Cross SOS to SMS Lowe Philippines Philippine Red Cross Philippines
Chinese New Year Unsung Heroes OMD HK/DDB Group HK McDonald’s Hong Kong Hong Kong SAR
Mimeisthai at TEDx Clemenger BBDO Sydney TEDx Australia
The Incredible Sharpness McCann Worldgroup/MRM Italasia Electro Thailand
Coca-Cola's Hello Ogilvy&Mather Japan Coca-Cola Japan Japan
Mr. Bao Ogilvy Beijing IBM China
Good Energy Taxi TBWA\Digital Arts Network Mercury Energy New Zealand
The Wine is Over Colenso BBDO DB Breweries New Zealand
Spare Space, Spread Love NIM Digital Johnson's Baby China

 

Source:
Campaign Asia

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