Digi’s media is currently serviced by Starcom, though the contract runs out in June this year. A spokesperson said it was “too early to say” if there would be a pitch.
According to Nielsen the telco spent a total of RM128.3 million (US$35 million) last year on advertising and promotion.
According to Nielsen the telco spent a total of RM128.3 million (US$35 million) last year on advertising and promotion.
All big media agencies that do not have a telco account are expected to pitch for the account. Naga DDB currently handles the telco’s creative.
Digi’s new corporate affairs head has been quoted in the media as saying that in the current economic climate Digi will focus on cost efficiency as opposed to cost savings when planning its advertising expenditure this year.
Digi provides a range of wireless services and has established presence as a leader in voice and data prepaid services. The company’s services are offered under the two brand names - Digi Prepaid and Digi Postpaid brand.
