According to dgm, the partnership will exclusively include search for the time being, however, the brand may later become a member of dgm’s affiliate marketing network.
Under the partnership, dgm is charged with driving online bookings and raising brand awareness across the region.
Under the partnership, dgm is charged with driving online bookings and raising brand awareness across the region.
Director of dgm in Asia-Pacific James Hawkins said Club Med’s business strengthens the agency’s travel-sector roster following the addition of British Airways to its affiliate marketing network in October.
“We’re developing quite a good hold on the big travel and hotel sector as they are typically the most advanced vertical,” Hawkins said. “They have seen what we can do and how we can do it for them with minimal risk to them.”
In a release, Club Med’s VP for marketing in Asia-Pacific Olivier Horps noted that the move will better allow the company to track its users, saying, “not only will this new direction allow us to optimise marketing operations investment, it will also provide us with an excellent opportunity to gain deeper insights into our clients' and potential clients’ lifestyle needs and behaviour”.
